subject: How To Market Your Lawn Care Business [print this page] You don't have to reinvent the wheel with your marketing campaign during the hot summer months. You don't have to operate your business that way. There are ways to market your business without the traditional difficulties. In fact, making flyers for distribution is still the best way to market lawn care services.
One of the benefits of using flyers is that it isn't expensive. Many people are a custom to looking at flyers when it comes to their lawns so you can be sure that you will get a better response with them over other types of advertising.
You should distribute the flyers any where that you are willing to work. If you are willing to cross town then it is important you get your flyers out in that area. This will help people become familiar with you because even after you have worked for someone, the word of mouth will continue to drive business to you.
It is best to create easy to read flyers. Big letters with a simple description of your services is usually best so that people can read it even from a distance. You might consider pictures as well to stand out from your competition.
You also don't need to have a big and bulky flyer because something small and simple is often best. But again, you will need to make sure that people can read it easily. If you don't have flyers for everyone then you can make small tabs for people to pull off to save your phone number or address.
You may want to get your flyers out just before the season begins that way you will already have customers lined up waiting. I suggest you try and get a summer contract with elderly people. Not only will they rely on you, but they tip very good as well.
by: Paul Eaton
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