subject: Top Ways A Small Business Can Get Email Addresses Of Customers [print this page] For a small business, using the most effective methods of marketing their products to their customers is a key component of success. Marketing experts have seen that for some time now, email marketing has been among the most financially successful ways for companies to market their products or services. The return on investment in email marketing is typically much, much higher than that seen in other types of marketing. This is a particularly valuable tool for marketing to customers that have already bought a product, as a good company will make a large number of their sales to returning customers. So, for someone looking for some small business marketing help, one of the first things they should think about doing is finding a way to capture the email addresses of their customers.
The first thing that a customer can do is get email addresses of customers when they make a purchase in a physical store. When making a purchase for a first time in a store location, many businesses ask a customer for their basic contact information, such as their address and phone number. Usually, this is so they can mail things out to them to let them know about upcoming promotions. Now, it just makes sense to also ask for an email address when gathering this type of information.
Another way that you can get email addresses of customers in a real world setting is to use customer comment cards. Customers often appreciate the opportunity to share feedback about a business, and many will use customer feedback cards if they are provided to them. Asking for their email addresses in such a way both gives you a chance to thank them and respond to their feedback, as well as to stay in touch with them in the future.
Of course, your online transactions give you the greatest number of opportunities to secure the email addresses of your customers. When you're doing business with someone online, or when they visit your website, you have many ways to get an address. Some companies insist on an email address being entered before access to a website is granted. This is known as the "squeeze page" and while it can be effective, many people distrust a company that utilizes this tactic.
A great way to get email addresses online is to offer an incentive for a customer to provide you with that address. For instance, many people offer to send out a free eBook, to sign people up for a free newsletter, or to provide a report of some kind as a bonus for providing the email address to the company. This method has been proven by many different companies in many different niches to be very effective.
Finally, if you happen to be making a sale already online, you should require that customers input an email address in order to make their purchase. You have to give them the option to opt out of receiving future contact from you, but most will allow you to contact them at a later date.
by: Rich Reese
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