subject: Improve Your Business With A Extra Give Away [print this page] You have an excellent product that has the capability to cater to the needs of many people immediately. It could satisfy the requirements of your customer if they just give it at least a try. There are two very important tips that you have to follow to make your customers turn into potential buyers of your product.
It is always a good idea to introduce your product or service with a free sample or trail. This will help you customers know what they gain by going in for your product. Offering only a quick peek of your product is the best way to start off. Giving away too much will only hurt you at a later stage. Giving away too much initially will make your customers visit you only for the sake of your free samples. This is definitely not going to benefit you.
Give away your freebies only for a limited period of time. Don't waste too much time and money on this. Here comes the test of skills and a lot of balance is needed to control such situations. Running your free offers for a long time will only make your clients to settle down with your free sample instead of purchasing the full product or service. Offering free stuff is a good way to begin provided you have the idea of charging your customers in the near future.
Make sure you have communicated your intention to your customers before hand. "This costs about X per month, but as an introductory offer I won't charge you a single penny for the first three months"
It is a good thing to keep in mind that not everyone may buy from you immediately. People may simply receive your free stuff for years and may not respond. But suddenly they make walk right in and purchase your product. So do not assume that all those who haven't bought from you, never will. Always stay in touch with your customers through your free stuff. This will only establish a good relationship between you and your client and may pay huge dividends in future.
Providing a guarantee is the best way to convey the message to your customers that you have complete belief on your product and the result it yields. By doing this you show that you have confidence in your product. Guarantees are nothing very extraordinary in product marketing. Some may not offer guarantees as they are afraid that clients may misuse this option given to them.
There may be occasions when such events may happen. Clients may ask you to return their money back to them. This is because they may have not used the product or service and would have decided that the product will not serve them fully. Such people are interested in only getting their money back and not in your product. This may annoy you but you have to get over it and it is all a part of business.
Dan Kennedy said that unless you get 10 percent of your products returned, you are not making a hard attempt to sell. This comes as a positive theory to a person who perceives such a situation as negative.
You don't have to worry about the loss you incur as a result of returned products because the extra sales that you make along with a guarantee will wipe out your losses. By providing free offers and guarantees you are only the one who benefits greatly. This provides a chance for you to get a lot of feedback from your customers that may help you to update your product to a higher level.
by: Alexi Snider
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