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Fruit & Vegetables: Global Industry Guide is an essential resource for top-level data and analysis covering the Fruit & Vegetables industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global fruit & vegetables market grew by 6% in 2009 to reach a value of $511.6 billion.

In 2014, the global fruit & vegetables market is forecast to have a value of $687.8 billion, an increase of 34.4% since 2009.

The global fruit & vegetables market grew by 1.2% in 2009 to reach a volume of 614.6 million tonnes.

In 2014, the global fruit & vegetables market is forecast to have a volume of 652.4 million tonnes, an increase of 6.2% since 2009.

Vegetables constitute the largest segment of the global fruit & vegetables market, accounting for 65.3% of the market's total value.

Asia-Pacific accounts for 45.1% of the global fruit & vegetables market value. The fruit and vegetables market is highly concentrated with large supermarket chains using their bargaining power and brand strength to dominate.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Processed and preserved fruit and vegetables, including juices, frozen and canned products, are excluded. Volumes are calculated from per capita availability and mid-year populations, where 'availability' denotes the quantities sold (or otherwise available) to consumers without regard to whether the produce is physically consumed or not. Values are calculated from the total volume consumed and the retail price per kg. All currency conversions are calculated using constant 2009 average annual exchange rates.

Table of Contents :

EXECUTIVE SUMMARY 2

Introduction 21

What is this report about? 21

Who is the target reader? 21

Market definition 21

GLOBAL FRUIT & VEGETABLES 22

MARKET OVERVIEW 22

MARKET VALUE 23

MARKET VOLUME 24

MARKET SEGMENTATION I 25

MARKET SEGMENTATION II 26

FIVE FORCES ANALYSIS 27

MARKET FORECASTS 33

FRUIT & VEGETABLES IN ASIAPACIFIC 36

MARKET OVERVIEW 36

MARKET VALUE 37

MARKET VOLUME 38

MARKET SEGMENTATION I 39

MARKET SEGMENTATION II 40

FIVE FORCES ANALYSIS 41

MARKET FORECASTS 47

FRUIT & VEGETABLES IN EUROPE 50

MARKET OVERVIEW 50

MARKET VALUE 51

MARKET VOLUME 52

MARKET SEGMENTATION I 53

MARKET SEGMENTATION II 54

FIVE FORCES ANALYSIS 55

MARKET FORECASTS 61

FRUIT & VEGETABLES IN BELGIUM 64

MARKET OVERVIEW 64

MARKET VALUE 65

MARKET VOLUME 66

MARKET SEGMENTATION I 67

MARKET SEGMENTATION II 68

FIVE FORCES ANALYSIS 69

MARKET FORECASTS 75

MACROECONOMIC INDICATORS 77

FRUIT & VEGETABLES IN CANADA 79

MARKET OVERVIEW 79

MARKET VALUE 80

MARKET VOLUME 81

MARKET SEGMENTATION I 82

MARKET SEGMENTATION II 83

FIVE FORCES ANALYSIS 84

MARKET FORECASTS 90

MACROECONOMIC INDICATORS 92

FRUIT & VEGETABLES IN CHINA 94

MARKET OVERVIEW 94

MARKET VALUE 95

MARKET VOLUME 96

MARKET SEGMENTATION I 97

MARKET SEGMENTATION II 98

FIVE FORCES ANALYSIS 99

MARKET FORECASTS 105

MACROECONOMIC INDICATORS 107

FRUIT & VEGETABLES IN FRANCE 109

MARKET OVERVIEW 109

MARKET VALUE 110

MARKET VOLUME 111

MARKET SEGMENTATION I 112

MARKET SEGMENTATION II 113

FIVE FORCES ANALYSIS 114

MARKET FORECASTS 120

MACROECONOMIC INDICATORS 122

FRUIT & VEGETABLES IN GERMANY 124

MARKET OVERVIEW 124

MARKET VALUE 125

MARKET VOLUME 126

MARKET SEGMENTATION I 127

MARKET SEGMENTATION II 128

FIVE FORCES ANALYSIS 129

MARKET FORECASTS 135

MACROECONOMIC INDICATORS 137

FRUIT & VEGETABLES IN ITALY 139

MARKET OVERVIEW 139

MARKET VALUE 140

MARKET VOLUME 141

MARKET SEGMENTATION I 142

MARKET SEGMENTATION II 143

FIVE FORCES ANALYSIS 144

MARKET FORECASTS 150

MACROECONOMIC INDICATORS 152

FRUIT & VEGETABLES IN JAPAN 154

MARKET OVERVIEW 154

MARKET VALUE 155

MARKET VOLUME 156

MARKET SEGMENTATION I 157

MARKET SEGMENTATION II 158

FIVE FORCES ANALYSIS 159

MARKET FORECASTS 165

MACROECONOMIC INDICATORS 167

FRUIT & VEGETABLES IN THE NETHERLANDS 169

MARKET OVERVIEW 169

MARKET VALUE 170

MARKET VOLUME 171

MARKET SEGMENTATION I 172

MARKET SEGMENTATION II 173

FIVE FORCES ANALYSIS 174

MARKET FORECASTS 180

MACROECONOMIC INDICATORS 183

FRUIT & VEGETABLES IN SPAIN 185

MARKET OVERVIEW 185

MARKET VALUE 186

MARKET VOLUME 187

MARKET SEGMENTATION I 188

MARKET SEGMENTATION II 189

FIVE FORCES ANALYSIS 190

MARKET FORECASTS 196

MACROECONOMIC INDICATORS 198

FRUIT & VEGETABLES IN THE UNITED KINGDOM 200

MARKET OVERVIEW 200

MARKET VALUE 201

MARKET VOLUME 202

MARKET SEGMENTATION I 203

MARKET SEGMENTATION II 204

FIVE FORCES ANALYSIS 205

MARKET FORECASTS 212

MACROECONOMIC INDICATORS 215

FRUIT & VEGETABLES IN THE UNITED STATES 217

MARKET OVERVIEW 217

MARKET VALUE 218

MARKET VOLUME 219

MARKET SEGMENTATION I 220

MARKET SEGMENTATION II 221

FIVE FORCES ANALYSIS 222

MARKET FORECASTS 228

MACROECONOMIC INDICATORS 230

COMPANY PROFILES 232

LEADING COMPANIES 232

APPENDIX 252

Data Research Methodology 252

About 253

Disclaimer 253

LIST OF TABLES

Table 1: Global fruit & vegetables market value: $ billion, 200509(e) 23

Table 2: Global fruit & vegetables market volume: million tonnes, 200509(e) 24

Table 3: Global fruit & vegetables market segmentation I:% share, by value, 2009(e) 25

Table 4: Global fruit & vegetables market segmentation II: % share, by value, 2009(e) 26

Table 5: Global fruit & vegetables market value forecast: $ billion, 200914 33

Table 6: Global fruit & vegetables market volume forecast: million tonnes, 200914 34

Table 7: Asia-Pacific fruit & vegetables market value: $ billion, 200509(e) 37

Table 8: AsiaPacific fruit & vegetables market volume: million tonnes, 200509(e) 38

Table 9: Asia-Pacific fruit & vegetables market segmentation I:% share, by value, 2009(e) 39

Table 10: Asia-Pacific fruit & vegetables market segmentation II: % share, by value, 2009(e) 40

Table 11: Asia-Pacific fruit & vegetables market value forecast: $ billion, 200914 47

Table 12: AsiaPacific fruit & vegetables market volume forecast: million tonnes, 200914 48

Table 13: Europe fruit & vegetables market value: $ billion, 200509(e) 51

Table 14: Europe fruit & vegetables market volume: million tonnes, 200509(e) 52

Table 15: Europe fruit & vegetables market segmentation I:% share, by value, 2009(e) 53

Table 16: Europe fruit & vegetables market segmentation II: % share, by value, 2009(e) 54

Table 17: Europe fruit & vegetables market value forecast: $ billion, 200914 61

Table 18: Europe fruit & vegetables market volume forecast: million tonnes, 200914 62

Table 19: Belgium fruit & vegetables market value: $ billion, 200509(e) 65

Table 20: Belgium fruit & vegetables market volume: million tonnes, 200509(e) 66

Table 21: Belgium fruit & vegetables market segmentation I:% share, by value, 2009(e) 67

Table 22: Belgium fruit & vegetables market segmentation II: % share, by value, 2009(e) 68

Table 23: Belgium fruit & vegetables market value forecast: $ billion, 200914 75

Table 24: Belgium fruit & vegetables market volume forecast: million tonnes, 200914 76

Table 25: Belgium size of population (million), 200509 77

Table 26: Belgium gdp (constant 2000 prices, $ billion), 200509 77

Table 27: Belgium gdp (current prices, $ billion), 200509 77

Table 28: Belgium inflation, 200509 78

Table 29: Belgium consumer price index (absolute), 200509 78

Table 30: Belgium exchange rate, 200509 78

Table 31: Canada fruit & vegetables market value: $ billion, 200509(e) 80

Table 32: Canada fruit & vegetables market volume: million tonnes, 200509(e) 81

Table 33: Canada fruit & vegetables market segmentation I:% share, by value, 2009(e) 82

Table 34: Canada fruit & vegetables market segmentation II: % share, by value, 2009(e) 83

Table 35: Canada fruit & vegetables market value forecast: $ billion, 200914 90

Table 36: Canada fruit & vegetables market volume forecast: million tonnes, 200914 91

Table 37: Canada size of population (million), 200509 92

Table 38: Canada gdp (constant 2000 prices, $ billion), 200509 92

Table 39: Canada gdp (current prices, $ billion), 200509 92

Table 40: Canada inflation, 200509 93

Table 41: Canada consumer price index (absolute), 200509 93

Table 42: Canada exchange rate, 200509 93

Table 43: China fruit & vegetables market value: $ billion, 200509(e) 95

Table 44: China fruit & vegetables market volume: million tonnes, 200509(e) 96

Table 45: China fruit & vegetables market segmentation I:% share, by value, 2009(e) 97

Table 46: China fruit & vegetables market segmentation II: % share, by value, 2009(e) 98

Table 47: China fruit & vegetables market value forecast: $ billion, 200914 105

Table 48: China fruit & vegetables market volume forecast: million tonnes, 200914 106

Table 49: China size of population (million), 200509 107

Table 50: China gdp (constant 2000 prices, $ billion), 200509 107

Table 51: China gdp (current prices, $ billion), 200509 107

Table 52: China inflation, 200509 108

Table 53: China consumer price index (absolute), 200509 108

Table 54: China exchange rate, 200509 108

Table 55: France fruit & vegetables market value: $ billion, 200509(e) 110

Table 56: France fruit & vegetables market volume: million tonnes, 200509(e) 111

Table 57: France fruit & vegetables market segmentation I:% share, by value, 2009(e) 112

Table 58: France fruit & vegetables market segmentation II: % share, by value, 2009(e) 113

Table 59: France fruit & vegetables market value forecast: $ billion, 200914 120

Table 60: France fruit & vegetables market volume forecast: million tonnes, 200914 121

Table 61: France size of population (million), 200509 122

Table 62: France gdp (constant 2000 prices, $ billion), 200509 122

Table 63: France gdp (current prices, $ billion), 200509 122

Table 64: France inflation, 200509 123

Table 65: France consumer price index (absolute), 200509 123

Table 66: France exchange rate, 200509 123

Table 67: Germany fruit & vegetables market value: $ billion, 200509(e) 125

Table 68: Germany fruit & vegetables market volume: million tonnes, 200509(e) 126

Table 69: Germany fruit & vegetables market segmentation I:% share, by value, 2009(e) 127

Table 70: Germany fruit & vegetables market segmentation II: % share, by value, 2009(e) 128

Table 71: Germany fruit & vegetables market value forecast: $ billion, 200914 135

Table 72: Germany fruit & vegetables market volume forecast: million tonnes, 200914 136

Table 73: Germany size of population (million), 200509 137

Table 74: Germany gdp (constant 2000 prices, $ billion), 200509 137

Table 75: Germany gdp (current prices, $ billion), 200509 137

Table 76: Germany inflation, 200509 138

Table 77: Germany consumer price index (absolute), 200509 138

Table 78: Germany exchange rate, 200509 138

Table 79: Italy fruit & vegetables market value: $ billion, 200509(e) 140

Table 80: Italy fruit & vegetables market volume: million tonnes, 200509(e) 141

Table 81: Italy fruit & vegetables market segmentation I:% share, by value, 2009(e) 142

Table 82: Italy fruit & vegetables market segmentation II: % share, by value, 2009(e) 143

Table 83: Italy fruit & vegetables market value forecast: $ billion, 200914 150

Table 84: Italy fruit & vegetables market volume forecast: million tonnes, 200914 151

Table 85: Italy size of population (million), 200509 152

Table 86: Italy gdp (constant 2000 prices, $ billion), 200509 152

Table 87: Italy gdp (current prices, $ billion), 200509 152

Table 88: Italy inflation, 200509 153

Table 89: Italy consumer price index (absolute), 200509 153

Table 90: Italy exchange rate, 200509 153

Table 91: Japan fruit & vegetables market value: $ billion, 200509(e) 155

Table 92: Japan fruit & vegetables market volume: million tonnes, 200509(e) 156

Table 93: Japan fruit & vegetables market segmentation I:% share, by value, 2009(e) 157

Table 94: Japan fruit & vegetables market segmentation II: % share, by value, 2009(e) 158

Table 95: Japan fruit & vegetables market value forecast: $ billion, 200914 165

Table 96: Japan fruit & vegetables market volume forecast: million tonnes, 200914 166

Table 97: Japan size of population (million), 200509 167

Table 98: Japan gdp (constant 2000 prices, $ billion), 200509 167

Table 99: Japan gdp (current prices, $ billion), 200509 167

Table 100: Japan inflation, 200509 168

Table 101: Japan consumer price index (absolute), 200509 168

Table 102: Japan exchange rate, 200509 168

Table 103: Netherlands fruit & vegetables market value: $ billion, 200509(e) 170

Table 104: Netherlands fruit & vegetables market volume: million tonnes, 200509(e) 171

Table 105: Netherlands fruit & vegetables market segmentation I:% share, by value, 2009(e) 172

Table 106: Netherlands fruit & vegetables market segmentation II: % share, by value, 2009(e) 173

Table 107: Netherlands fruit & vegetables market value forecast: $ billion, 200914 180

Table 108: Netherlands fruit & vegetables market volume forecast: million tonnes, 200914 182

Table 109: Netherlands size of population (million), 200509 183

Table 110: Netherlands gdp (constant 2000 prices, $ billion), 200509 183

Table 111: Netherlands gdp (current prices, $ billion), 200509 183

Table 112: Netherlands inflation, 200509 184

Table 113: Netherlands consumer price index (absolute), 200509 184

Table 114: Netherlands exchange rate, 200509 184

Table 115: Spain fruit & vegetables market value: $ billion, 200509(e) 186

Table 116: Spain fruit & vegetables market volume: million tonnes, 200509(e) 187

Table 117: Spain fruit & vegetables market segmentation I:% share, by value, 2009(e) 188

Table 118: Spain fruit & vegetables market segmentation II: % share, by value, 2009(e) 189

Table 119: Spain fruit & vegetables market value forecast: $ billion, 200914 196

Table 120: Spain fruit & vegetables market volume forecast: million tonnes, 200914 197

Table 121: Spain size of population (million), 200509 198

Table 122: Spain gdp (constant 2000 prices, $ billion), 200509 198

Table 123: Spain gdp (current prices, $ billion), 200509 198

Table 124: Spain inflation, 200509 199

Table 125: Spain consumer price index (absolute), 200509 199

Table 126: Spain exchange rate, 200509 199

Table 127: United Kingdom fruit & vegetables market value: $ billion, 200509(e) 201

Table 128: United Kingdom fruit & vegetables market volume: million tonnes, 200509(e) 202

Table 129: United Kingdom fruit & vegetables market segmentation I:% share, by value, 2009(e) 203

Table 130: United Kingdom fruit & vegetables market segmentation II: % share, by value, 2009(e) 204

Table 131: United Kingdom fruit & vegetables market value forecast: $ billion, 200914 212

Table 132: United Kingdom fruit & vegetables market volume forecast: million tonnes, 200914 214

Table 133: United Kingdom size of population (million), 200509 215

Table 134: United Kingdom gdp (constant 2000 prices, $ billion), 200509 215

Table 135: United Kingdom gdp (current prices, $ billion), 200509 215

Table 136: United Kingdom inflation, 200509 216

Table 137: United Kingdom consumer price index (absolute), 200509 216

Table 138: United Kingdom exchange rate, 200509 216

Table 139: United States fruit & vegetables market value: $ billion, 200509(e) 218

Table 140: United States fruit & vegetables market volume: million tonnes, 200509(e) 219

Table 141: United States fruit & vegetables market segmentation I:% share, by value, 2009(e) 220

Table 142: United States fruit & vegetables market segmentation II: % share, by value, 2009(e) 221

Table 143: United States fruit & vegetables market value forecast: $ billion, 200914 228

Table 144: United States fruit & vegetables market volume forecast: million tonnes, 200914 229

Table 145: United States size of population (million), 200509 230

Table 146: United States gdp (constant 2000 prices, $ billion), 200509 230

Table 147: United States gdp (current prices, $ billion), 200509 230

Table 148: United States inflation, 200509 231

Table 149: United States consumer price index (absolute), 200509 231

Table 150: United States exchange rate, 200509 231

Table 151: Carrefour S.A.: key facts 232

Table 152: Carrefour S.A.: key financials ($) 234

Table 153: Carrefour S.A.: key financials () 234

Table 154: Carrefour S.A.: key financial ratios 235

Table 155: Safeway Inc: key facts 237

Table 156: Safeway Inc: key financials ($) 238

Table 157: Safeway Inc: key financial ratios 238

Table 158: The Kroger Co.: key facts 241

Table 159: The Kroger Co.: key financials ($) 244

Table 160: The Kroger Co.: key financial ratios 244

Table 161: Wal-Mart Stores, Inc.: key facts 247

Table 162: Wal-Mart Stores, Inc.: key financials ($) 249

Table 163: Wal-Mart Stores, Inc.: key financial ratios 249

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