subject: How Gift Certificates Can Boost Your Sales During the Holidays [print this page] Author: Jonathan Taylor Author: Jonathan Taylor
Most people have a negative reaction to door to door selling or marketing, but Im about to give you a
quick strategy that should add serious revenue to your business- and you wont even have to knock on one door.
When I say door to door marketing, Im not talking about selling your product or service door to door,
but instead selling gift certificates door to door. Yes, gift certificates are an excellent way to promote
your business as well as add quick revenue on the front end. Retail stores sell tons of gift certificates during the holidays.
Heres why they work so well:
1. People are always trying to think of new ideas in buying gifts for friends and family.
2. Gift certificates are easy to produce. Most people use Microsoft Word. It has built in templates
for printing out gift certificates by the dozens. The only cost to you is toner and printing paper.
3. They are a great way to promote your website to the public. Just print your web address right at
the top of the gift certificate.
4. Gift Certificates are what I like to call viral- meaning they get passed from one person to
another. People that you havent even targeted end up calling you to schedule a detailing job.
This gives you opportunity to sell new customers gift certificates as well.
Make sure you print expiration dates on your gift certificates. This pushes people to take action, when
they know they have a limited time. A reasonable time frame would be one full year from the month of
sale.
Once you get a stack of gift certificates printed up, hire someone part time to sell these for you. If you
live in a college town like I do, you know there are college students who are always looking for part time
jobs with flexible hours.
Stop by the local junior college and post a job ad on their job board. You can also hire kids that you know
to sell them in their own neighborhoods. You can pay them by the hour or even better- offer them a
commission on each sale. This gives them plenty of incentive to make more by selling more.
Another great idea is to work with local community organizations like schools and churches who are
trying to raise money for certain events. Explain to them that you will give them $10 for every $50 gift
certificate they sell.
As you can see, there are plenty of ideas for distributing gift certificates. Not utilizing this one idea could
be costing your business several thousands each year.About the Author:
Jonathan Taylor is the author of the new book The Official Small Business Guide to Marketing 2.0. Not only does this author specialize in marketing and business success, you can check out his latest website on car sales training and marketing; it's a great resource for auto dealers and sales people interested in gaining more auto sales training experience.
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