subject: How To Build Your Money Making List [print this page] List building is about as old as marketing itself. The concept is simple - build a list of people who are interested in what you offer, and then sell to them. But how do you go about building a quality list in the internet age?
The internet makes list building quite easy. The most common recipe goes something like this:
- Offer something of value for free on your website
- Users sign up using their email addresses to access the freebie
- You get their email addresses, and market to them at a later stage
The first step would therefore be to create something of value that you can offer as the "prized freebie". You may want to write a short eBook providing handy tips or information on your area of expertise, or maybe even put together a short course.
For example, if your company provides plumbing services, you may wish to compile a short eBook with handy plumbing tips - how to's, and so forth. Consider the sort of content or information that your target market would enjoy, and then create it for them. If sitting down and writing scares the living daylight out of you, you have two options:
- Either hire a freelance writer to whip it up for you (you give him the "rough" information, and he processes it into a smooth reading, professional looking eBook) OR
- Have a look at what are called "Private Resale Rights" or "Master Resale Rights" products. These are pre-made eBooks, videos and other downloadable items that are designed exactly for this purpose. With any luck, you'll be able to find something for a few Dollars (usually between $5 - $20) and save yourself the headache of trying to compile a masterpiece! Some of these products also allow you to put your own branding on them, which is of course, first prize.
Once you've got your product, you need to create a signup form on your website. The sign up form needs to capture the visitors' details (name, email, etc), and then direct them to the download link. You can either use an automated service such as AWeber (which is preferable), or ask your website designer to put something together for you. Be sure to place the signup form on every page (or at least the busiest pages) of your website to ensure maximum exposure.
The next logical step, would of course be to get some traffic to your site. You may find that you already have a lot of traffic to your site, but few enquiries are made as a result thereof. In this case, a freebie is ideal for capturing those "lost fish". If you find that you simply don't have enough traffic, it would be wise to consider some website promotion. A few options are:
- Search Engine Optimization
- Pay Per Click (Depending on your value per signup)
- Article Marketing
- Offline or Traditional Marketing
It goes without saying that you should add every enquiry that you receive to that list (ensure that your privacy policy mentions this though), and ensure that the list is well maintained. People do change their email addresses and phone numbers regularly, so make sure that you keep your list up to date, as the more "dead information" you have, the more the list ends up costing you.
And there you have it - a basic start to list building. Remember that list building is an ongoing process and is not an over-night ticket to riches. Also, keep in mind that the quality of the leads on your list is critical - bigger is not necessarily better if the quality of the people on the list is poor.
by: Derek J
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