subject: Creative Concepts For Corporate Promotional Gifts [print this page] Creativity is the heart and soul of good promotion and marketing. The new look, the new product or the new idea will always get attention. Corporate gifts and creative marketing concepts are a natural match of the need to stand out and promotional values. These are often high value gifts, but they can match that value with very strong promotional values. A great corporate promotional gift gets a strong positive response.
Well-presented, high value corporate promotional gifts are extremely effective marketing tools and creative promotional options. They provide:
Brand presence
Corporate image
High positive value presentation
A lot of flexibility in choice of targeted promotional products
Your brand, your image, your custom gift concept
The creative approach allows for effective targeting of promotional audiences. These are excellent high profile promotion vehicles, and can be used for a wide range of functions and different promotional needs. The corporate promotional gift can be a baseline promotional product or a full presentation piece.
Custom gifts are very good market image tools, allowing corporate and brand promotions to be well integrated. They create the perfect opportunity to present an entire suite of corporate entities and brands. The corporate gift should say "This is our standard of operations."
The corporate gift package- Instant value
A gift package of several items can be an extremely effective method of promotion. This allows a fully structured approach to the promotion including audience targeting, and management of promotional values. A corporate gift can even be tailored for individuals, a good client relationship approach.
These gifts are the ideal methodology for high profile promotions. They can show very strong values in all areas of this type of promotional campaign. Targeting will emphasize these points to the right market segment and ensure good levels of receptivity.
The executive corporate gift set
Corporate gifts at executive level need to be well designed for their audience. Creative concepts will get positive attention at senior levels, and act to build a better interaction between the corporation and its clients.
An executive gift set should provide:
Strong perceived value
Good design concepts
Clear indications of valuing the recipient
This thorough approach to promotion also addresses the business angles. The gift is making a statement about the value of the relationship. That adds to the promotional motif, and takes it to a different level.
Presentation and promotion
Creative presentation gives a further dimension to promotions. These presentations can be at functions like seminars, conferences, and other major events where promotional values are very high. A room full of clients with individualized promotional gifts is a sight to behold.
The presentation can be extremely creative, including a whole range of corporate information in an very positive setting. Gift wrapped presentations are always welcome, and add a lot of impact. Top quality promotional merchandise is ideal for this type of presentation. Many suppliers can also help with your presentation, and can provide a whole order in ready-to-present form.
by: Rowan Isaacs
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