subject: How To Use Google Ad Words To Market Your Business [print this page] Basic Tips To Succeed In Google AdWords Basic Tips To Succeed In Google AdWords
More and more companies are turning to Pay Per Click Advertising when it comes to advertising their business online. However, Google AdWords can be an expensive and sometimes frustrating way of trying to market your business. But, there are some useful tips that will make your campaigns more effective.
1) Keyword Research and Choosing the right keywords
When setting up your campaign, you should be doing keyword research FIRST. Most people fail on this, and just set up a campaign hoping it will yield fruit. If you don't do your research using the GOOGLE KEYWORD RESEARCH TOOL, then you will not be successful. When doing your research, you need to be looking for a 'high' number of searches for that particular niche, but also aiming for the lowest number of competition in that niche...
LONG TAIL AND SHORT TAIL KEYWORDS WHAT ARE THEY?
Quite simple, a keyword is a phrase such as How to make money online.
A long tail keyword is any phrase over three. So, for example, "how to make money online," is a long tail keyword, whereas, "making money online," is a short tail keyword.
AN EFFECTIVE AD
2) Writing an effective ad
It stands to reason that with a limited amount of space to advertise your product or service, you need to ensure that you target enough information in the ad to get you a high number of clicks, and potential sales from the ad.
The simple way to do this is to think of the 'problem/solution' formula for writing a short ad. For example, if your product is about how to lose weight in the weight loss niche, then you would write something like this:
Looking to lose weight? This FREE report shows you how....Then you just need to paste in your URL at the bottom.
Many people don't realise that the problem/solution formula with the FREE keyword is vital in any ad....
3) Location, And Bidding Prices
Once you have your keywords, have written your ad, you can set a budget for your ad. The best way is to set a low bid to start off with, and to set the location to your TARGET MARKET. If you're based in England, and ONLY SELL in England, then you need to just target that market, if however, you SELL GLOBALLY, then you need to think about setting a price slightly higher to accommodate the global market.
Running an AdWords campaign is trial and error. But if you know the basics, and don't set your goals too high at first, you will have success later. Once you get a few clicks, and even a sale or two, you can maybe be bold and experiment a bit more.
I've been using Google AdWords on and off, and have been getting a few sign ups per week, just by using these basic tips.
For more info on marketing your business, go to the link below
