subject: Taking Your Business Further On A Budget [print this page] As a small business owner you may be thinking that you need to hire a large SEO management company to promote your online business. This is really not the case. One of the biggest keys to gaining ranking on the web is something that is very simple. It is your website design.
Now online pictures and a great looking site may be important to your customers, but they should not be your primary focus when building your website. You must focus on those items that will help boost your visibility on the web and those items are the things that will be picked up by the algorithms of the search engine spiders.
This means that you will want dynamic wording on your website with bold product descriptions that are keyword rich and full of information about your topic. For instance if you are designing a website to sell shoes on then you will want to use your main keywords over and over again and include words like leather, suede, upper, heel, sole, sneaker, shoe, boot, tennis shoe, running shoe, in addition to the many different brand names that you are carrying to help attract attention that your site is about shoes.
In the past search engine spiders did not scour your website and all the content, but these days in an attempt to create a more level playing field for those who are pursuing their own website marketing the search engines are not only searching for the keywords, but for all content in your website to be relevant to the keywords that you are pursuing.
Taking this approach when designing your website will help you gain a faster ranking on the web and you can put your other website design factors on the back burner until you get some good solid content in place. Getting your website ranking has to be the first step to your online marketing, after all, if no one can find your site, it won't matter how many wonderful pictures you have in place.
by: Julie D Johnson
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