subject: Using Exhibition Stands To Promote Your Business [print this page] Exhibitions are a great way to generate new business but if you are planning on taking part in a show or exhibitions there are a few things that you should be aware of. When approaching an exhibition it is critical that the display stands that you use effectively demonstrate your products in their best possible light highlighting the predominant benefits and features. Exhibition stands can make or break a product and should be approached in the same way as any other sales and marketing exercise.
There are a number of types of display stands available designed to maximize productivity including banner stands, pop-up stands and modular stands.
If budget is the issue then look to use the cost efficient pop-up exhibition stands that are reusable again and again. These types of stands are effective, easy to set up by one person, and easy to add your graphics to. All in all they are a cheap and efficient way of marketing your business.
An alternative to a pop-up stand is the banner stand. Banner stands come with a variety of uses from the outdoor stand that are able to withstand rain and the elements, heavy duty stands designed for long term use, single and double sided stands and smaller and portable stands designed for mobility and convenience.
If your budget is larger then look to a modular stand that can be custom designed and build to meet your specific needs. These stands will truly impress at any show. Modular stands are sturdy, contemporary in appearance and portable. One very desirable feature is the ability to add additional section to them as your needs grow considerably extending their useable life.
Any business needs to clearly and attractively display its core marketing message, the business must be able to communicate to the prospective client what the major benefits and services that they will receive are. A well designed and build exhibition stand is a very effective way to do this.
by: Dean Bower
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