subject: Home Business Owners Beware Of Spamming And Scamming Online [print this page] Since the evolution of the Internet, advertising online has exploded into an industry onto itself. From the smallest home business owners to the largest corporations marketing on the web has provided many people with very lucrative incomes. Just take a look around and you would be hard pressed to find a web page on the Internet that doesn't contain some kind of advertisement.
Consumers can type any key word combination they want into any major search engine and they'll receive, in many cases, thousands of results related to whatever product they may be looking for. There are many free Internet marketing techniques available which yield incredible results and this is why it can be a very cost effective method of advertising and this is also why it's become so popular.
Another reason why promoting your home business, or any enterprise for that matter, on the web has become so widely accepted is the fact that it's so easy for any entrepreneur to set up a website, advertise their product on their home page and drive traffic or potential customers to their offer. The biggest challenge for any business owner just starting out online is attracting people or driving traffic to their product.
For this reason Internet marketing has become a booming industry on the web and there's a great potential for enterprising individuals to earn a huge income by showing others how to market and sell their products on the Internet. Many people just starting a home based business for example don't usually possess the knowledge needed to drive customers to their website.
Because of this there is a huge market available for some unscrupulous individuals to run scams and make promises of overnight success accompanied by very large incomes. This often results in many would be marketers being bilked of every cent of startup money they had to invest in their home business. So please be aware and check out every opportunity that's presented to you because there will be many offers. A good rule of thumb is to adhere to the old standby piece of advice, which is: "if it sounds too good to be true it usually is."
Spamming is one of the biggest problems online today with regard to deceitful and illegal advertising tactics. Simply put spam is unsolicited email and spamming is sending unsolicited messages or ads to a massive list of email addresses which is also called bulk email. This offense is taken very seriously by many Internet Service Providers and you can have your email account suspended, your website removed and have criminal charges laid for such activity.
As mentioned earlier always be leery of Internet marketers making promises of fortunes to be made with little or no effort on you part. For example, work twenty hours per week and make $10,000.00 each and every week. Does this sound familiar? As with any business whether it be a home based enterprise online or a small venture offline in order to achieve success you have to work very hard especially during the startup phase. So when you hear such guarantees always walk away and search for one of the many legitimate ways available to earn a living from home on the Internet.
Spyware is another illegal form of advertising employed by some Internet marketers. Spyware is used to hack into a user's computer and supply advertisements via the host. Spyware can also be used to break into your email account and capture your personal email list. Your list of friends and business associates is then inundated with spam or unsolicited ads from this hacker.
With the advent and popularity of social networks on the Internet advertising to these sites has also become a boon to many Internet marketers. If you decide to promote your product or service to these social sites you must be very careful because some don't allow any kind of soliciting on their sites. You should always read the terms of service and the rules and regulations regarding marketing to network members so you can avoid being banned from the site and having your reputation as a legitimate home business owner tarnished.
These are a few of the most prominent dishonest and sometimes illegal advertising tactics being used online today. So if you're a newbie home business owner (new to Internet marketing) please beware of false advertising and less than scrupulous tactics which can turn your Internet marketing experience into a nightmare.
by: Bob Withers
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