subject: 5 Brochure Design Tips For Small Businesses [print this page] Are you ready to get your brochure designed for your business, but dont know how to? If you are scared of getting it designed incorrectly as it will have a bad impact on your business, then you have come to the right place to end your worries. There are several things you need to consider to ensure that you create a high quality brochure, because its brochure that tells your business story and if its not attractive, then you will end up losing potential customers. Hence, you have to ensure that you create a flawless brochure that can help you stand-out and win the trust of your market. So, lets discuss some powerful tips that will allow you to do just that.
First, Collect the Brochures of Your Market:
Remember that the collection will only be done for inspiration. The purpose should never be to imitate someones design. You should always come up with an original design as you should always represent your unique business with a unique design. When you collect the brochures of your competitors, check and see how they are targeting your market. Check how they have designed the brochure to grab the attention of your very own target audience. The purpose of this exercise is to come up with a much better design than your competitors.
Create a Strategy:
After studying different brochures, you need to create a strategy for your own brochure. You need to decide what sort of brochure you should design. For example, single-sided, double sided, bi-fold and so on. Then determine what sort of layout and colors should look good and correctly represent your particular business model and products. Make sure that you take notes to keep record and share your ideas with your designer later on.
Create a Design Relevant to Your Industry and Business Model:
Now, your brochure must be relevant to your industry. It should clearly depict your business model, so your market will recognize you and pick up your brochure. If you use irrelevant graphics on your brochure, then you wont be able to grab the attention of your audience. Your audience will only pick up your brochure if they will find it appealing. So, make it pertinent and appealing to ensure that it actually gets picked up.
Write Compelling Copy:
After your brochure gets picked up, its your copy that will entice you audience to take action. You manage to win the trust of your market with your appealing content. If the content is of low quality, you will have hard time convincing your market. Thus, make sure that you write high quality and benefit oriented content, especially the main heading.
Have a Meeting with Your Designer:
You need to clearly and concisely share all your thoughts with your designer. An experienced designer will also be able to provide you with some suggestions based on his or her own experience. So, it is advisable to hire a professional and experienced designer to give your business a professional image.
by: Sha Amen
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