subject: Using Attraction Marketing To Build Your Elur Mlm Business [print this page] Attraction marketing can be thought of as pulling prospects, partners, and customers to you with the promise of helping them solve their problems. In business and life in general when your company has a product that might benefit the prospect. It depends on the growing of trust and rapport with you and those who you can help. Instead of trying to sell people on your business, you are perceived as someone who can offer solutions to their problems selflessly.
Prospects will join with you in your business opportunity because they know you have a clear vision of how the business will succeed. And they of course want to succeed as well. Your self assurance and positive self image engender trust in them, and they believe you can help and mentor them to their own level of success. Being responsive to the needs of others is the basis of attraction marketing.
So how do you attract people and gain their trust so they want to join your Elur business or buy your product? You need to become a person who has valuable information that you will share with them for free. Most people who are considering joining a home based business or MLM opportunity soon realize that they need to find out how these networking businesses actually work. They are only interested in training that can help them succeed. They are looking for solutions to their pressing problems. And the person who can provide them.
First of all, you must be able to identify all problems that require a solution. From your own experience you will have already identified many, and can place ads that position you as 'someone in the know'. Your identification of their needs along with your freely offered help will attract people who are willing to opt into your sales funnel. You then must be able to offer them a training program built around a specific topic that can transform their business.
There are a variety of topics that you could base your training or information on. Currently, social media marketing, using Twitter, FaceBook and YouTube is a hot subject. Some training methods that work well are online seminars, a series of videos, an e-book, or a series of trainings offered by email. With attraction marketing, you position yourself as an expert by offering valuable marketing training and people will likely be drawn to you. However if your not an expert yet, then be upfront about that. Take them on the journey with you.
Keep in mind that over 95% of people who try to succeed at internet or home based business never make any money, and many eventually give up. Others will jump from opportunity to opportunity, or company to company because they never crack the learning code. All of them are interested in learning how to advertise, to drive traffic, and to discover an mlm marketing system that will make them money. These are your prospects.
With attraction marketing, continuous follow up is the most important step, as it builds credibility and rapport with interested prospects who will soon become responsive buyers and prospective partners. By offering training of value and free information, and by teaching ways to attract traffic and use the internet's social media for marketing, you will build a grateful and trusting following much faster. And building your Elur business or any other mlm for that matter will be so much easier.
by: Mike Callahan
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