subject: Choose A Press That Enhances Your Business Image [print this page] The business press industry has a niche market of its own. This is quite understandable, because those on the go realize the importance of business cards, envelopes and calendars. These eye-catching things are not only handy in creating great first impressions but are also cheap marketing tools.
Business Cards
Make your business card in such a way that it sets you apart from the crowd. The design should have fonts, color, formats and information that are unique and striking. Double-sided cards add more value. With the basic information on one side, the other side can have additional useful data like your location map, your business hours and a call for action. In all probability, a double sized card will cost just a little more, but the benefits that add on are worth the money. A significant cost advantage is, these cards are very cheap if you place order on the press for bulk.
Calendars
Printing almanacs and date books are always a time-tested strategy by companies to increase their revenue. Why is it so? Almanacs and date books make your customers hang on to your company for 365 days a year. Ideally look for a press that has different sizes with many pages.
Almanacs and date books can be custom made for your requirement. Mailing services provide a choice of many date book sizes with custom trim options. You have a choice of saddle stitch binding with full bleed and full color throughout.
Envelopes
Custom print covers are a wonderful way to pep up your brand image. Covers that include your logo and company identity pose a far greater chance that your customer will open them compared to the regular ones. Junk mails are a legion; hence, you need to deliver something that is different to attract your customer so that he can identify you quickly. Send customized covers to boost your marketing efforts. Look for a press that provides you with novel ideas.
Aggressive marketing needs a novel approach in all aspects. Look for a printing service or a press that delivers quality and professional service.
by: Karti Kenaa
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