subject: Become Google's No.1 - Top Tips For Local Businesses [print this page] Paula Wynne, author of Create A Successful Website, advises small village shops or specialist stores who may be tucked away in a remote area, to attract local, regional and national visitors via the web.
The best way is to create a successfully optimised website and to promote it through the media.
Here are Paula's 7 key points for a small village shop or local health practitioner to get high Google rankings:
1. Use SEO Tools to ensure you get all the right keywords, first brainstorm all your keywords and then ask customers, friends and colleagues what words they would use to find your kind of shop.
2. Decide on your primary keywords to use in On Page Optimisation and make sure all your pages have these words in the title, the page description and 'weave' them throughout your page content.
3. If your shop or business is specialist in a particular industry sector, use those keywords to create 'landing pages' which you should also optimise.
4. Once you have established your primary and secondary keywords create a variety of pages on your website and add those keywords with your region or area before or after the keyword. Sprinkle the page content with these words - a general rule of thumb is to keep repeating your keywords, but do be careful not to 'stuff' keywords so it becomes boring for your readers and suspicious to the search engines.
5. For example, if you were a specialist baker in a rural community and wanted to attract regional visitors you could use some keywords to optimise would be 'specialist bakery in x town', 'quaint village baker in x town', or 'specialist pastries in x town'. Then do the same for x county. Here you are creating long tail keywords by adding your specialist product, service or skill (as in the case of a health practitioner such as a physiotherapist) as well as giving geo specifics so the search engines will know to rank you when someone searches in your area.
6. Start a link building campaign to create back links by contacting other shops in the area and ask for links, also request link swaps with other shops or online services that have a synergy with your knitting shop.
7. Next step is to send interesting and newsworthy press releases to local, regional and national media and ensure you optimise your release by using your keywords throughout. This will help you to get good quality links back to your site and at the same time give you exposure in the press.
by: Paula Wynne
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