subject: Online Marketing: An Essential Part Of Every Business' Marketing Mix [print this page] In the past online marketing was a strategy that is not necessary for conventional businesses, but today, this is something that is becoming essential for all types of business to keep up with the current trend of advertising.
The remarkable change in how people buy and sell goods and services makes online marketing a necessity for many businesses today. It pushes offline or traditional entrepreneurs to mix t this strategy into their list of marketing essentials to expand their exposure to the online audience.
Though there are several types of online marketing strategies that are mostly inexpensive than the conventional ones, utilizing all of them without prequalifying if they truly appeal to your type of market may actually be a waste of advertising budget, rather than translating them into sales.
Which is why, it is highly advisable to conduct a research and analysis to find out what are best suitable for your kind of business as well as for your type of target market. These considerations will not just ensure your online marketing success by reaching your target market but also to measure the progress of your efforts.
The following are just a few of the numerous types of online marketing:
*Online Advertising - A popular medium of advertising where advertisers often use a variety of techniques. It has four fundamental types namely: cost per impression (CPM), cost per click (CPC), cost per lead (CPL) and cost per impression (CPM).
*Email Marketing - An online marketing technique generally used to develop relationships with prospects with prospects, potential customers and clients.
*Search Engine Marketing (SE M) - Mainly involves purchasing of ad space which will appear on search result pages of search engines.
*Social Media Marketing - An online marketing strategy that reinforces company and product branding. Also used to tell more about products and services.
Today, as people tend to search on the internet first, it's all the more very essential to include online marketing in your marketing mix.
by: Wayne Cole
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