subject: Mailing Lists Connecting Businesses With Customers [print this page] The greatest challenge for any business is to connect with prospective clients. Mailing lists provide all the required information about prospective clients to the company. They also maintain the credentials of the companys existent client base, helping the organization in retaining them. There are several types of mailing lists that you can use for your business as per the requirements.
Lead generation companies offer name lists, zip code address lists, business lists, e-mail address lists, and more. The costs of mailing lists depend up on the depth of the information they provide. Even though many companies depend solely on e-mail marketing, the conventional way of direct mail marketing is also followed by some. The winning combination to acquire, retain and create loyal customers is a good mix of old-fashioned direct mail marketing, postcard marketing, e-mail marketing, and a search engine optimized website.
Zip code address lists are widely used for direct mail marketing all around the world. These lists provide the name along with the address and zip code of all the prospects. Direct mail marketing includes letters, postcards, newsletters, etc. A mailer to your client or prospect can urge them to visit your website where you can provide the details of the products or services offered by your company. Another advantage of using mailing lists for direct mail marketing is that you can target only those customers who are or can be interested in your companys offerings.
When buying mailing lists for your business, make sure that they are updated recently. Updating a mailing list includes removing the names of deceased persons, updating lists with the new addresses of people who have moved, and removing the names of people who have requested to be on the "Do Not Mail" list.
If you are planning a mixed-marketing campaign try to get as detailed mailing list as possible. This increases the number of ways by which you may contact your prospects. Things to look for include first and last name, phone numbers, address with zip code, last contact details, follow-up details, and details of the last purchase made by the prospect.
by: Judith Smith
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