subject: Maintaining an SEO Based Business in a World of Scams [print this page] For those of you who don't know what SEO is yet, we'll do a brief overview to get you into the loop. What you are essentially dealing with is a series of keywords that are capable of triggering a search engine crawler. Once the crawler sees your keywords in will index your website, ensuring that you end up with a decent placement in the ranking. The placement you receive will depend on the keyword you chose and how popular that keyword happens to be.The problem that many internet marketers face is the existence of the so-called 'black hat' companies that rival them. These black hat competitors exist for the purpose of milking people for as much money as they can and then moving on. One would think that such businesses would not exist for long, but the truth is that they do quite well considering the circumstances.Such businesses are highly skilled in the use of keywords and they shoot up the rankings ladder with absolutely no problem. The most common reason for their success is simply that customers aren't aware that these are scams or unworthy products. They click on the first link they find and go with it, and this is definitely a result of decent SEO use. Luckily, you don't have much to fear when it comes to these businesses simply because they will not be around for long. Why won't they be around for long?That's actually pretty simple when you take into account that these nefarious businesses exist for the purpose of making a large amount of money and then vanishing into thin air. If you strive to be a different type of business, however, you may be able to succeed in the end. By dominating your niche with honest tactics, you will begin to draw customers like never before and even start to sell new products and services.Building up your reputation is certainly crucial to running a business and the more you do so, the more you will sell. Eventually the black hat organizations will fall, and if you business is left standing amongst the rubble then you are sure to make sales. Of course, this isn't something that can happen overnight. There is quite a bit of work to be done if you wish to become the top company in your niche and you might consider using article marketing.Article marketing is a fairly simple method that some of the best white hat companies use to gain popularity. Articles that contain the right keyword phrases will be used and eventually one will be able to draw traffic to their website using long tail and LSI keywords.How you choose to market is up to you, but in the end, it all comes down to how well you can utilize SEO. It's not going to be the easiest thing in the world by any stretch of the imagination, but over time, you will most definitely learn the ropes.Once you get the hang of SEO and article marketing you can start to expand, using other forms of marketing to forge your way into the business world. There are plenty of methods out there and SEO is just the tip of the iceberg. That being said, good luck and have fun!
Maintaining an SEO Based Business in a World of Scams
By: Adeline Rekli
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