subject: Simple Ways to Promote Your Small Business Online [print this page] EveryEvery small business owner should have an online promotion plan in place. Ignoring the power of the internet puts your business in jeopardy.Even the most curmudgeonly (If that's a word.) curmudgeon would have to admit that the Internet isn't a fad that will fade-away any time soon.The small business owners that I talk to all agree that the Internet is here to stay. Surprisingly, most of them have no online marketing plans in place.The first part of the answer is simple. The majority of small businesses don't promote their business at all. The closest they come to a marketing plan is to buy a paid advertisement in the local yellow pages.The second reason is that most small business owners have absolutely no clue as to how to market online. And why should they? They got into business to providing products and services to their customers. Not to learn marketing.Here are some easy and cheap ways that you can promote your small business online.Social MediaFacebook recently exceeded 500,000,000 active users. With a half a billion users it is just too large to ignore.If you have a Facebook account, you can create a "fan page" for your business in just a few minutes. This page is absolutely free to set up and gives you an excellent way to stay connected with your customers. You or a staff member can easily do this between customers.The key is to be consistent. Facebook is an interactive medium and while you don't have to spend a lot of time connecting with your fans, you do need to connect with them regularly.Once merely a place for kids to post their silly videos, YouTube has become a social media powerhouse. With high quality video cameras costing under $100, you should make YouTube part of your online marketing plan.People go to YouTube for information and entertainment.You don't need slick videos to connect with your crowd. You can start making videos for
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