subject: Attraction Marketing - Focusing On The Customer To Build Your Business [print this page] Attraction marketing is a modern technique for gaining clients and making sales. It is very different than the traditional hard-sell tactics that used to be the norm. Because of this, it is a perfect way for people genuinely interested in customer service to advertise their business. In essence, it is marketing for the non-marketer. The best part of this method is that clients tend to respond much more positively to it than the old, high-pressure ways of doing things. This is much more pleasant for both you and your clients and, because of this, everybody ends up benefiting.
Attraction marketing is all about serving the client. The focus is no longer on desperate, bullying tactics, but rather on creating a good rapport with your audience. Even someone who has their heart-set on making a purchase might end up backing out if they feel they are being "sold". It simply creates a feeling of manipulation and distrust that customers can smell from a mile away. People want to be catered to and taken care of. They want businesses and their representatives to give them honest information and advise them according to their best interest. This kind of marketing accounts for this desire to be guided but not forced into making a purchase.
Instead of using lack of sales as a driving force in your advertising techniques, attraction marketing focuses on putting your efforts into creating a positive relationship with your potential customers and enhancing their shopping experience. Although you might not have much money to start with, it is imperative that you take some time and effort and create a well-designed website. This creates a feeling of professionalism to which people respond very well. Also, make sure that you are easily available for customer service. It is also a good idea to include a picture and bio on your website so people can see that you are a real person and begin to gain a sense of trust.
Another way of building this positive relationship is through creating an online presence. By having blogs and online profiles, people get to see a glimpse of the real you without any allusion to the fact that you are selling something. Interestingly enough, this low-pressure environment is actually what promotes sales the most. People feel a sense of loyalty and honesty and are much more likely to make a purchase. Attraction marketing fosters this by investing your energy where, ultimately, it matters most, into your customer.
by: Troy Truman
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