subject: Personal Branding - Giving Your Business An Identity [print this page] Personal branding is an often overlooked technique that has tremendous potential for financial success. It takes awhile to fully establish and, therefore, should be started early in the process to see the most benefits. By having a recognizable presence, people more easily recognize and trust the products you promote. This recognition allows even the smallest reference or advertisement to be much more effective, allowing you to spend less on advertising in the future. This leaves you with more money to put back into your business and allows for interesting and unique marketing opportunities.
Personal branding is the process by which you are essentially attracting people to your persona rather than to one particular product. By taking the time to do this you are making a long-term marketing investment. Once you are established, anything you lend your name or personal brand to has instant credibility and generates an immediate following. A good example of this is any well-known celebrity who attaches their name to a product. The actual item itself really does not matter too much in the long run as long as it is not poorly produced. If people know, like and trust you, they are more than willing to buy into the brand and give a product a try.
By simply associating yourself with something, not too much additional advertising is necessary. Also, the further your brand extends, the more it starts to sell and advertise for itself. If you already have a strong public persona and then lend that presence to several different products, your personal brand is now strengthened even further by being seen over and over again. This fact that this kind of advertising feeds into itself is what makes personal branding so successful.
Most of us do not have celebrity-type fame working for us. This does not, however, mean that we cannot benefit from this marketing technique. The popularity of the internet and, more specifically, social networking sites and blogs allow virtually anyone to establish themselves as a brand. This requires getting your name and face out there as much as possible. You want to make sure you gain a dedicated following so it is important to be genuine and offer something of which people want to be a part. The best way to do this is to be as active as possible in the online community. Set up a blog, join the various networking sites, and then post pictures, videos, and comments on both your pages as well as others in order to make personal branding work for you.
by: Troy Truman
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