subject: Trade Show Display Rental For A Culinary Business [print this page] When you run a culinary business and want to get more exposure, a trade show display rental can really benefit you. Going out on the trade show circuit helps you to get the word out to the right people about what you have to offer. Whether you sell certain gourmet foods or the latest in restaurant equipment, you want to make sure that your display rental presentation captures the kind of attention that you want.
What You Need
The display that you choose should be right for the kind of business that you're in. If you sell cooking appliances, then you want your wares displayed in just the right light, and perhaps a video display of them in action. If you're selling certain foods, then you want to be able to offer samples, or perhaps be continually cooking so the delicious smells will pique people's interest. Be as specific as you can be when talking to your rental dealer so they can help you find just the right display for your needs.
Aesthetics and Safety
There are important things to take into consideration when using a trade show display rental for a culinary business. Even if you're only selling cooking appliances or equipment, there's a good chance that you'll want to have food in your presentation. And if it's actually food that you sell, you'll want to be displaying it on a continual basis. You must have ways to keep the food fresh and unspoiled, especially if it will be under bright lights all day. Discuss this with your rental dealer up front; they'll probably have good suggestions for you. Don't cut any corners when it comes to keeping your display food safe.
When the Show is Over
Trade shows should be positive for your culinary business. If, after a show, you don't feel that it was worth the results, then you want to find out why. Presentation exhibits are almost always a good idea, so instead of deciding that it wasn't worth your time, try to determine why so you can make changes. Even if things went well, there's usually always room for improvement, so try to be vigilant during each show so you can make the next one even better.
Your culinary business could definitely benefit from a trade show display rental, as long as you do your part to make things go as well as possible. Don't be afraid to talk to seasoned trade show veterans to get tips and suggestions; it could help you avoid some mistakes. You may find you enjoy the circuit, and you could make some valuable connections.
by: Andrew Stratton
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