subject: The Business Of Trade Show Display Rentals [print this page] If you have a talent for design and architecture, one possible income option for you would be creating and leasing trade show display rentals. This is one area where the need is always going to be there. Businesses like to use trade shows to attract clients and customers, and to get exposure so more people know about them. One of the most important aspects of this is having the right type of layout for the booths, and you could possibly make a decent income meeting this need.
Creating Your Business
With any business, you need to do some preparatory work before you launch. Call the appropriate state offices and ask about such things as business licenses and tax identifications so that you can make sure you have everything in order in those areas. Decide which displays you will be creating yourself, and which ones you might want to purchase from others. You will need to price your rentals, and decide whether you will be providing setup or tear down service, and whether you will need help. You will also want to figure out how you will advertise; for this you may want to consult with a professional. If you do everything right at the beginning, business will go more smoothly once you start.
Standard Display Units
It's a good idea to either create or purchase some standard trade show display rentals, ones that will most likely be rented on a regular basis. You might want to visit some events to see what people are using, and jot down some ideas or make some sketches. Visit some other places that do the same type of business or look at their catalogs and make note of what they seem to use as standard units. Though you want to stand out in the business, you still want to be sure that you are stocking what the majority of customers want.
Customization
Custom orders can be a lucrative part of the display rental business. If you feel you have the capability, then by all means, advertise that you will customize your layouts-for extra cost, of course. It can also be worth the investment to get good photographs of the customizations that you do so you can show what you're capable of when talking to potential clients. Be sure to get an idea about what kind of customization prices you will charge so that you can have that information ready.
When you educate yourself fully about the trade show display rentals business and ensure that you have everything in order when you start and as you go along, you could potentially make a decent full-time income with it. Proper planning, innovative ideas and good organization can help you to get and stay successful.
by: Andrew Stratton
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