subject: Blogging for Business: How to Create an Effective Blog [print this page] 2010 shows promising results for the blogosphere. According to a study performed by eMarketer, 31 million Internet users in the U.S. will write blogs and over 104 million will read blogs.
Imagine the possibilities if you could reach just a small fraction of these readers. The good news is that it is possible to create a blog with a solid base of readerspeople who can't wait to read your posts and people who love to share what you have to say.
Below are 3 tips for writing a blog that people want to read and share:
1. Understand what your target audience is interested in reading: This requires you to listen to the online conversation. Listen and answer the following questions:
What is your target audience talking about?
What do they want to know?
Where are they online?
What would compel them to share your posts with their friends and family?
You need a blog that compels its readers to share content, features engaging web copy, media, and images, and provides an expert insight into a particular area of interest. When you tap into your target audience's needs and desires via your blog, you are tapping into a pool of influential individuals who have the power to broadcast your brand and your voice to other like-minded individuals.
2. Express a compatible attitude: Every blog has a specific tone and attitudean intangible element that connects a reader to the blogger. If your attitude isn't compatible with the attitude of your target audience, then your blog will not register strongly with them.
For example, if your target audience mainly consists of successful, sassy, middle-aged female business owners, your blog tone should complement their personality and deliver cunning and witty copy that speaks to their attitudes about life. Your tone and attitude is what will attract them or deflect them from reading more.
3. Feature content that is highly valuable and relevant to your market: Content is always the main powerhouse behind what makes a successful blog. If you want your posts to be shared across the Internet, they must have compelling and valuable content. When readers find a post that opens their eyes to a new fact or point of view, they often have a Christopher Columbus moment. In other words, they feel as though they discovered something brilliant and want to share it with their friends and family.
Discover simple marketing strategies to attract and convert prospects. My bimonthly ezine, Sumer's Secrets is packed with tips on how to improve your web copy, promote your website, and market your brand. Sign up and receive a FREE report on creating web copy that will increase sales and site traffic.
Blogging for Business: How to Create an Effective Blog
By: Michelle Salater
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