subject: Creating An Online Newsroom, What Can Be Its Benefits? [print this page] As technology changes and time moves on, marketing strategies tend to change and being a business owner, it is required to keep an up-to-date marketing strategy in your business to attract more consumers. A new strategy that can be much more helpful for boosting business is developing a website with regularly updated information to enhance companys integrity in media. With the advent of fast media, users turn towards companys official website for getting any information and if your companys key facts are readily available to them; it is certainly a plus point for future investment.
The advantage of developing a newsroom means providing clear news to viewers and media yourself and it is neither a tough process nor even cost thousand dollars to implement. Before creating a newsroom, consider some of the following suggestions.
Consider visitors before developing Newsroom
Make a review about your product and kind of visitors that can be attracted towards it. For example, investor must be interested in financial position and related statistics while general user may look for images, news releases, 24 hours access to press material etc
Easy to locate newsroom from Homepage
Use a professional way to design the navigation, it should be easily accessible by main web page as well as it should be easy to find from search engines. It should also be titled like Newsroom or Pressroom.
Elements to be used in Newsroom
There should be updated News Releases, Background Information, Images, Product Information, Executive Biographies, Upcoming Events, Articles, Market Trends, Financial Reports and information. You can also make sections of newsroom like For Investors, For Visitors.
Share & Connect
You must use an Add This Tag to allow visitors to easily share your news through RSS feeds, Facebook, Twitter, My-Space and more. Ask your visitors especially experts to give you feedback about your efforts and let them get connected with the main person who is holding this newsroom.
Content Control
Bloggers and journalists can write about your company whatsoever they want, no one can stop them but you have control on your content, and you can share your perspectives anytime.
Dont make Registration compulsory for every user
Dont make it necessary for every visitor to register for getting newsroom, if you think there is some sort of sensitive information, then separate it in other section and show it only to the registered users.
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