subject: Marketing With Business Cards Made Simple And Easy [print this page] When marketing with business cards, you will want to ensure that you do everything as possible to market effectively with them. Business cards are a marketing medium that people don't use very good and because it most business cards are things that people don't use. You want to design your card in a way that gets people to respond - and this is exactly what this article will show you how to do.
Inside of this article, you will learn some tips that you can use to market your business cards to the utmost effectiveness. Let's take a look at the first tip.
1) Include an offer
Always include an offer. It doesn't matter if it's a free offer or not, you need to put an offer on it. What's the point of handing your card to someone if they're not going to use it in some way? Hopelessly waiting for someone to call is not an effective way to go about things so you need a better way to get people to respond to you.
If you have a free sample of one of your products, use that. Or if your offer isn't free, because to include because it's just another way to get your message across. Having an offer is a great reason for people to call you and do business with you - so don't forget it. Here's another great tip.
2) Offer multiple means to contact you
Everybody doesn't want to respond to you in the same mode of fashion, so you have to keep this in mind. You should offer more than one way to contact you so that people can feel most comfortable with a particular mode of contact. Offer contact via phone, fax, email, or website - all of these are acceptable ways to get people to contact you.
You want to give people the most convenient way of contacting you, and this is what having multiple means of contact will do for you. Here's another tip.
3) Utilize the back
The back of most business cards are usually blank and this is a big mistake. You should always use the back of your card as this is what most people look at when they receive one.
As an idea, you should consider using testimonials on the back of your card. This will increase your credibility in your prospects eyes and is a great way to demonstrate your expertise to others. Here's another good tip.
4) Hand out your business cards to customers
Believe it or not, your customers will hand out your cards to other people. They will even put your card on their refrigerator for others to see. Giving your business card to customers is smart because they will use it themselves, and they will give it to other people to use too. This is a great way to gain new customers for free and you should also include an incentive for passing your business card around.
All 4 of these tips will allow you to have business card success if you do it right. Be sure to keep these in mind when marketing with your business card.
Marketing With Business Cards Made Simple And Easy
By: Adrian Hargray
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