subject: Marketing Your Business Using The Free Offer Method [print this page] Are you having trouble with your advertising? Are you spending more money on advertising than you are making? If so, then maybe you need to change the technique that you use when advertising your products and services.
If you're current way of marketing isn't working, then it's time to try something new. If you're advertising a product directly through your ads and it's not working, then maybe you should try the free offer method of selling your products. With the free offer method, all you do is advertise something for free in return for a prospect's name and address.
After you've gotten their name and address, you can follow up on them with more information with the hopes that they buy your product. This is a very good way to advertise your products and is proven to work for many businesses.
When advertising your free offer, give them something that they can't refuse. You want to make it so good that they stop what they're doing to respond to your ad. When designing your offer, you have to keep in mind that your prospects are looking to solve a problem or reach a particular goal - so design your offer with this in mind.
If you own a bakery, you could offer a free report on how to make red velvet cake. If you own a car repair shop, you could offer a free report on how to take care of their car. If you sell products to business owners, you offer a free report on how to get more customers. All of these are great ways to get someone's name and contact information so that you can follow up on them repeatedly.
And it doesn't have to be a free report. Your free offer can be anything. You want to use the free report method because you're following up on a prospect multiple times before they make the decision to buy something. Studies have shown that it takes a prospect a few times to be exposed to your offer before they buy so this is why you want to follow up on them.
This method is usually called the "2-step method" because it takes 2 steps for a prospect to respond to you. They first have to respond to your ad and then they have to receive more information from you. This is much more effective than a 1-step ad where they just buy via the ad that they see.
When doing the 2-step method, you want to generate alot of leads. When creating your ad, you want to make sure that you have a logical reason for someone to respond to your ad. You also want to have multiple ways to respond as everyone doesn't want to respond in the same way. You should also mention what they will get from responding to you and the benefits of doing so.
All of these things will make a huge difference when it comes to the number of respondents that you get from your ad. Be sure to start using this free report method today in order to start seeing the increased sales in your business tomorrow.
Marketing Your Business Using The Free Offer Method
By: Adrian Hargray
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