subject: Are Modular Trade Show Displays Right For Your Business? [print this page] A modular trade show exhibit is the most flexible option on today's market, and many businesses use one as a core part of their convention marketing. Could your strategy benefit from this innovative design? Learn more about modular trade show displays and make an informed decision.
Understanding The Modular Trade Show Exhibit
A modular design is characterized by its ability to be assembled easily and in a variety of forms. Adjustable booths have several core units, designed to be put together on site at the convention center. Structurally, the modular units are not dramatically different from the typical non-adjusting displays. Both are very sturdy and in fact are made from the same type of material.
As with any type of structure, it is possible to find examples made with substandard material. To avoid potential problems, it is wise to avoid using companies that do not have a documented history of building excellent modular trade show displays.
Who Can Benefit From It?
There are several types of businesses that tend to see a dramatic improvement in their presentation because of an adjustable design. The first type is the business that utilizes its convention equipment outside of the convention hall. These businesses enjoy the ability to break down the booth and restructure it to fit into a different space between events.
The second type of business is one that finds itself frequently attending conventions, yet wants to keep their display fresh and exciting. This type of business is the most common user of modular units. Because the displays tend to be so flexible, they can be rearranged without having to be changed at the factory. If something unexpected occurs on site, the people in charge of setup can alter it themselves. That security is a great comfort to some business owners.
Difficulties With Trade Show Displays
Although the flexibility of the modular units can be a benefit, they can be difficult to make trendy precisely because they are so variable. They are almost always designed to be classic, which is itself a benefit if they are durable. A classic design is tweaked periodically and updated as necessary, but never adheres too closely to any trends. Although a classic look will never become outdated, it may also not be as eye catching as a more contemporary, trendy design.
What's Best For Your Business?
Ultimately, most small businesses find that an adjustable unit is a good start. Larger businesses with established convention budgets prefer to invest in multiple custom trade show displays built to fit their needs. However, if you don't have the funds for such a strategy or prefer to use them elsewhere, an adaptable design can be a good alternative. It is certainly necessary to have the right trade show exhibit configuration no matter what type of booth you choose. Having an adjustable unit will make it easier to take advantage of your space.
A good variable unit can rival a non-adjusting unit for durability and overall usable lifespan. If you are considering a variable unit, ensure that you are purchasing one with the best materials such as aluminum or composites. Alternatively, you might consider a less expensive trade show exhibit purchase with a plan to buy a better one in the future. The right course of action will always depend upon your business, your convention plans, and your overall circumstances.
by: Chris Harmen
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