subject: Small Business Promotion Help [print this page] The most important thing you need to do when creating your small business promotion materials is to educate your customers on why you can solve their problem.
Start with a one page sales letter explaining how you are different
from anyone else in your business, stating at least three big benefits
of doing business with you from their perspective.
Benefits are attached to the customer, features attached to your product/service.
Always think in terms of whats in it for them.
And always include a story, such as how you got started, why you created the product, how you overcame adversity, etc.
People love stories.
When assembling the materials for your small business
promotion do not go overboard and start printing out 10,000 copies each.
Carefully analyze and define the purpose of each of your marketing
packages and create different kits for different purposes.
The marketing materials that any small business would benefit
from having are:
- A color brochure about your business with a strong call to action
- Postcards including a strong call to action
- Glossy Business cards, yes you guessed it, with a call to action
A magnetized version of your business card so a client can
have your phone number/website information prominently displayed.
A 3-4 page guide answering the most frequently asked questions
about your offering AND also questions your clients should be asking
when shopping for a product/service such as yours.
The FAQs are to show that you understand and can solve their problem
and the should be asking part is to differentiate your business from anybody else's.
Imprinted promotional leave behinds such as quality pens, sticky notes,
