subject: 5 Ways of expanding your online business directory [print this page] Online business directory can be considered as a powerful tool for establishing a person's business presence among number of
internet users. Gone are the days when people had to rely on those offline types of business directories which were in the
form of a thick book having hundreds of pages. Now, with the help of the internet, businesses can be easily produced in front
of the person through online business directory. However, you must know how to effectively promote your business directory.
There are different ways of promoting your online businesses directory. They are as follows:
1) Use social networking sites:
Every day, many people are busy using social networking sites, such as twitter, myspace and facebook. It is on these sites,
you can opt for discussing and promoting the benefits of listing peoples business to your online business directory. Social
networking sites have the capacity to search many people and businesses. Be active on social networking sites by making
friends and posting from time to time. Remember to provide your directory link on your profile side of the social networking
sites. Once people see your link on the profile page, they can then directly visit your business directory and post their
business information and link.
2) Use email facility:
Gather a list of business email contacts that are likely to be listed on the directory. Once you are ready with the
appropriate business oriented email lists, you can send out promotional email containing information about the benefits of
having the link business directory.
3) Take help of online press releases:
You can effectively attract more business by using the online release services. However, remember to place your directory URL
in your press release. You can also add your contact information, in order to allow people to get in touch with you.
4) Write and post articles:
You can write business articles and post them on relevant article directories. Look out for popular article directories that
allow you to post articles. Ensure that your articles are based on relevant business topics such as promotion, advertising,
attracting customers etc.
5) Use online classifieds:
You can opt for online classifieds, in order to promote your business directory. You can choose free online classifieds or
paid online classifieds. The choice is yours. However, it is important to remember that you must post in the correct
category, so that you succeed in attracting the appropriate business. Also, get into the habit of posting your online
business directory on large search engine directories, such as Google and Yahoo.
Through online business directories, one can improve search engine ranking and also at the same time, you get the opportunity
to earn additional income. You can incorporate advertising applications in order to receive income such as Google Adsense. I
now conclude this article by stating that if you implement an effective marketing strategy for your business directory, you
will land up making your online business directory you will also generating income for yourself.
5 Ways of expanding your online business directory
By: Alex Wu
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