subject: How Can Reputation Management Help My Business? [print this page] In a society that becomes more technologically advanced every day, it seems that almost everything can be found on the internet. Consequently, the popularity and efficiency of internet marketing and internet businesses have exponentially increased. However, along with the incredible benefits of the internet--easily accessible information, fast communication, targeted advertising, etc.--the internet can also leave damaging effects on businesses. Bad reviews, negative feedback, unrealistic scam allegations, and harmful product reviews from competitors or careless customers can cause the downfall of a company. Businesses that are beleaguered with these damaging analyses may be the perfect candidates for reputation management help.
Reputation Management companies are experts in helping businesses that wish to improve their search engine-reputations. These reputation management companies use new technology and tools not to delete unwanted business reviews, but to make these reviews significantly less accessible to the public. Along with managing the damaging business information that may appear on popular sites like Google or Yahoo, reputation management companies can also improve the popularity of businesses through internet advertising, informative websites, etc. Moreover, there are several strategies in which reputation management companies use trained skills to improve the status of a business.
One common and effective technique to improve the online reputation of a business is the use of microsites, or smaller, usually independent websites that supplement to the primary website of a business. These sites are considered separate from their "parent" websites, but help to target audiences that may not respond to the main site, assist in building relevant links to the main site, launch products, educate target audiences, and counter other anti-company websites.
Another technique, with ever-increasing results, is the use of social media. By advertising a business through the social links of popular social media sites like Facebook and MySpace, businesses can target specific audiences in specific areas with specific interests, and can improve rapport through positive associations.
Businesses may also improve their internet success by linking to other significant business profiles. Although it is important to link with many different sites, it is most important to link with high-quality and reputable sites. Business profile linking not only allows a business to broaden its audiences and customers with the help of influential companies, but also allows a business to advertise a positive view of its company.
Reputation management companies use several different techniques and strategies to improve the internet-standing of businesses. When deciding whether a reputation management company will be helpful to your business, it is best to talk to an expert and realize the unique possibilities each company can offer.
by: Christian Heftel
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