subject: How To Attract Endless MLM Business Leads [print this page] It can be really lucrative and exciting running your own network marketing or MLM business. However, it may not feel like that if you are struggling to generate leads for your business.
It can be discouraging when you are struggling to generate leads and are barely able to make enough money to continue on to the next month. You might even feel like quitting.
This doesn't have to be you. It's just a matter of knowing where to look for qualified leads and then learning the right techniques to market to them.
Sound easy? It is, but it takes work. Although, this work will be results producing, rather than time consuming - we've all been there before.
Let's answer some questions.
Who Are Qualified MLM Business Leads?
So first, you must know who your target market is. It's not your friends and family. It's not your neighbor and it's not the guy you ran into at Starbucks.
I know there are some people who have built their businesses doing things like making lists of friends and family, having hotel meetings, using the "ten foot" rule, etc. and I mean no disrespect to them.
That being said, this is not how you want to build your business because it's simply not efficient nor is it effective (at least not for the vast majority).
Your target market is only two groups of people.
1. The first group is other network marketers. This is because they are already sold on the network marketing and MLM industry. They "get it" and don't need to persuaded. Many network marketers struggle with this one, as we did in the early part of our career. Most marketers want to know why market to someone who is currently in a network marketing or MLM business?
Well, you want to become a leader and provide value to other network marketers. It is not uncommon for network marketers to switch companies, so who do you think they are going to look to when they are ready to make a change?
In addition to providing them leadership, you can also market your own products or some affiliate products from time to time. It's important that you are offering only good quality products though.
Even if they never join your primary business, these products will not only help them grow their business, but they will also provide revenue for your business
If nothing else in this article resonates with you, at least remember this:
* Build Your List
* Build A Relationship With Your List
* Market To Your List
2. The second group of people who make good MLM business leads are people who are actively looking for a business opportunity. They are looking for a solution to a problem and that is what you can offer them.
Let's think about it for a minute.
If you had a big, beautiful house to sell, would you try to get your friends and family to buy it? No, you would turn to an experienced Real Estate Agent, who would in turn begin marketing your house on places like MLS where people are searching every day for a new house.
It doesn't matter how big or beautiful the house is, if your friends and family aren't looking for a house, they are probably not going to buy it from you!
This is the way we have to think with our MLM or network marketing business.
Where Can You Find MLM Business Leads?
As I mentioned above, you are not going to find qualified MLM business leads by going through your family tree. You also won't find them by approaching all of your friends the next time you go out.
You are going to find MLM business leads by learning effective attraction marketing strategies, but more importantly, implementing them into your business.
If you don't understand what I mean when I say attraction marketing, then I strongly suggest you become a student of attraction marketing. Learn what it is that your prospects are searching for and then provide them with whatever that is.
It is so important that you figure out what the problems of your prospects are and then provide them with solutions to those problems. When you can do this, you will naturally attract qualified MLM business leads, customers and distributors into your network marketing business.
Try this little exercise: Think about exactly who you are targeting when you are marketing your MLM business. What is that person looking for? Why are they looking for it? What will it provide for them?
Take some time to answer those questions. Provide those answers and solutions to your target market and you will attract endless leads into your MLM business.
Remember, people arent' searching online for a network marketing or MLM business. They are looking for a solution to a problem. What is that problem?
Answer that question and you will no longer struggle for leads!
How To Attract Endless MLM Business Leads
By: Lynne and Chad
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