subject: Pop Up Stands Create A Brilliant Stand On A Budget [print this page] If you think your company is too small to compete with the huge corporate giants who take massive stands at exhibitions and trade shows, think again! Pop up Stands are inexpensive and your innovation and enthusiasm are far more important than a big budget to jaded exhibition attendees who are looking for something different and fun to brighten what is often otherwise a tiring and unrewarding day tramping round the exhibition halls.
If you use your brains instead of your wallet, coming up with fun ideas, coupled with pop up stands that will not break your marketing budget, can have exhibition attendees flocking to your stand and walking right past the bigger, more expensive stands of your rivals.
You will need to think of ideas that will draw visitors to your stand, your marketing before the show, how to present your company image, how best to enthuse your staff and get them to give you 110% so that no opportunity is missed and how to collect visitor details so that you can market to them once you are back in the office.
Pop up stands are the perfect way to use stunning visual images to communicate to exhibition stand visitors. The saying that a 'picture is worth a thousand words' is never more true than at a trade show! You can make your pop up stand work hard for you in other situations too as they can be used at conferences, staff training sessions and when giving presentations.
Pop up stands are becoming the exhibition tool of choice for many small businesses for many reasons. The main ones are their ease of use as they can be easily transported and put up by one member of staff and they are inexpensive but robust.
Using more than one pop up stand to form your exhibition stand enables even more flexibility. One large stand for the central section can be complemented by roller banner stands - perhaps with double-sided graphics to place on a corner and attract visitors from two directions at once.
The main thing is, that you do not need a huge budget to be hugely successful. What you do need, is eye-catching pop up stands, excellent pre-show preparation and planning, well trained staff and excellent data capture and follow-up.
by: Alison Graham.
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