subject: Custom Poly In Marketing Your Business [print this page] Because of its durability and flexibility, poly bags are widely used as packaging materials. Custom poly bags are low cost alternatives for business and product marketing. They can be created based on how you prefer to advertise your business as well as enhance your brand. The current market offers a lot of custom poly bags to select from. You only need to create the right set of specifications suited for your needs that can maximize cost and create the most effective marketing strategy.
When designing custom poly bags for your products to enhance your business, you should pay attention to a lot of details. The graphics and texts used can either attract or turn off potential clients. Thickness, size, shape, colors, and design are some factors that you need to always consider when creating custom poly bags for your business:
You are free to define each factors based on the purpose of your custom poly bags. However, never compromise the quality. As a business owner, you are responsible of ensuring that your products reach your customers in good condition. Therefore, in order to not compromise the quality, you need to define first the purpose of your custom poly bags. Knowing the purpose helps in the creation of the design but still meeting the specifications that can ensure product safety. Using custom poly bags is one way of increasing brand awareness for your products.
Custom poly bags can be created based on the following types depending on its purpose:
*Lay Flat - the most commonly used poly material in different industries.
*Gusseted - commonly used for packaged foods. It can hold more quantity because its sides and bottoms are expandable.
*Anti-static - used in industrial and electronic manufacturing industries to control electrostatic discharge.
There are also custom poly bags that are created with re-sealable lids. These are usually FDA-approved. Different colors can be used with custom poly bags, but having a crystal clear characteristic can also attract customers of packaged foods because they are able to scrutinize the product they are planning to buy. Because re-sealable custom poly bags can be reused and recycled, quality should always be considered. Using reusable and recyclable custom poly bags not only helps the environment, it also maximizes the exposure of your business brand to potential clients.
When choosing for the design of your custom poly packaging, make sure that it will stand out from your competitors to maximize awareness of your potential customers. Since you have total control over the design, you should also consider your marketing tag lines as it provides information about your business in general.
You can either seek the services of a professional graphic designer or create the design on your own. It depends on your budget and how much you are willing to spend in marketing your products. Using the right packaging for your products can impart the right identity for your brand, which can help expand your customer base.
by: Maryellen Lederman
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