subject: One Important Small Business Element: Logo Design [print this page] As a small business, one of the ways you can actually compete with big corporations and Fortune 500 companies is to create for yourself a small business logo design that will embody who you are and what you can do. This logo design can tell your target clients everything about your business. As studies have proven that pictures and color are better remembered than pure text, your logo then would make it easier for your target clients to remember who you are and the benefits you can offer them.
Your small business logo is probably the most crucial element that can represent your company to your target clients. It is one of the marketing tools that can amply reflect who you are, what you can do, and what you value the most. Hence, your small business logo, especially when it is done in full color printing by a professional color printer, can always get you to attract the target clients you need to make your business successful.
So if you dont have a logo yet, or you are in need of a new one just because your current logo doesnt provide you the results you expect from it, then this is the article for you. You can do a serious makeover to your present small business logo with the suggestions I am going to provide you in this article.
When you hear the word logo, what comes to mind are the usual big companies that have made it successful precisely because of their logos Coca Cola, Nike, McDonalds, KFC, Adidas, among others. Just seeing their logos, you are already reminded of the companies they represent as well as the product they provide. So why have you thought of at least one of these companies? Their logos where very easy to remember because most of them have one thing in common their logo design adhere to the basic design principles.
When designing your small business logo, you also have to remember to follow the rules of good design. Because when you do, it would be easier for you to create and come up with a small business logo that looks very much like that of the big corporations.
First principle is that a good logo design doesnt need a big corporation to represent. It is always an asset to any organization, big or small, a startup or a Fortune 500. The basic thing you have to remember is that a logo will always be that element that will help people to remember your company and what makes it different from the rest of the businesses out there. A business, no matter how small or big it is, needs one because people generally expects a professional and credible business to have one. A logo just helps people to trust and put confidence on the organization. And this will always help you attract clients to your business.
Next basic principle is to consider where you would apply your logo. Because it will determine the versions you will need to design your logo. Create a logo design that would stay intact no matter how small or big or even virtual the place where your logo would appear.
Lastly, think of your purpose for designing a logo for your business. Why do you need one? Your purpose would determine the design that would best represent your type of business and the unique quality that your organization has over the others.
Follow these basic rules and you will be able to create a small business logo that is memorable and representative of the kind of brand you have.
by: Steve James Perkins
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