subject: How to Create the Best Brochure for Your Business [print this page] How to Create the Best Brochure for Your Business
When designing a brochure for your business, you must keep in mind that this will be one of your most powerful marketing tools. Printed brochures can be used for several different occasions, so it is important that they are designed well and represent your company in the most positive light possible.
The first thing to focus on when creating your brochures is the message you want to send out. A lot of people like to create an all encompassing brochure to explain their business, philosophy, and showcase a few of their products. You want the message of your brochure to be clear and concise. While you want to have a significant amount of rich text throughout the brochure, remember not to bog the reader down with tons of information. Yes, brochures are intended to be educational, but also remember that they are a jumping off point for consumers. If they want more information, they will follow up.
This leads into another topic: contact information. It is very important that you include all pertinent contact information in your brochures. You don't want your readers to be at all confused or wondering how to get a hold of you. Include email addresses, website, physical address, phone and fax numbers, everything.
As far as the design aspect of your brochures is concerned, make sure they stand out! Obviously the design is going to depend on the type of company you are advertising for, so think about the type of image you want to portray. Many companies have a collection of marketing materials that are all similar in style and design. If possible, try to stay within the realm of your other materials because this will help you create a brand for yourself and make your printed materials look cohesive.
Regardless of the specific style you choose for your brochures, there are a few musts when it comes to using images or photos. Always make sure that you use the highest quality images available. It is always a good idea to do a printing test run to make sure that your photos look beautiful in print. Nothing is worse than a brochure with fuzzy or distorted photos. This instantly makes your company look unprofessional and creates a horrible image with the reader. Use the best quality images you can find, it will make your brochure look great.
One more thing to remember is font size and style. It is understandable to want to switch things up and use a different font type for your printed materials. Just make sure that your choice is not too radical. The most important thing is: can you read it? You don't want your readers to be put off from reading about your company because you have chosen a silly font for your brochure. People care less about what it looks like and more about being able to read the material.
Printed brochures are a great addition to any marketing materials you are already using for your company. They are a great piece to have handy, as they are great for handing out, having as a take away piece, a direct mail piece, or whatever else you can think of! A well designed and executed brochure will surely boost your company's image in the eyes of your customers and ensure an increase in exposure and hopefully revenue!
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How to Create the Best Brochure for Your Business
By: Kathleen
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