subject: Teaching Reiki: Promoting A Coaching Business Teaching Reiki [print this page] Due to exorbitant costs of modern medicine, there is a lot of appeal among alternative therapies. These therapies are made more attractive by their added mental and spiritual benefits. If you're thinking about starting a coaching business teaching Reiki, you could be in for a very lucrative ride, if you market properly. Teaching alternative therapies can be very profitable when you market online particularly, as the internet is becoming the number one resource for information seekers.
You could go the conventional advertising route and put out magazine ads and TV ads. Ads in health and alternative therapy magazines as well as Asian martial arts publications will be sure to reach people already more open to Reiki. In addition however, it's important to market online because more people get their information from the internet than physical publications. It's also very inexpensive, especially compared to TV ads.
First, you'll want to get a domain name and launch a website to promote your business. Once you're ready to start writing content for your web pages, there are a few things you should remember. Firstly, people are impatient. It's best to put as much enticing information out up front, so they can read in one glance whatever you're hoping to hook them on.
Secondly, keep your writing style sounding natural. If you are not a native English speaker, it is advisable to hire someone to edit your writing, or hire someone to write the content for you. If people notice grammatical mistakes in the writing, they may not trust what you say. For an unconventional practice such as Reiki, it's important to keep a professional and trustworthy writing style.
Among the attractive information to display up front will probably be the mental, spiritual and physical benefits of Reiki, as well as the positive results it is known to produce. You may also want to include your qualifications as a Reiki teacher. Also somewhere in the text, don't forget to spell out exactly why Reiki is preferable to other therapies, and why people should choose you specifically as their coach.
Once you have your content, you'll want to make sure people see it. SEO (search engine optimization) techniques come in handy here. If you want people to see your site when they search, it's a good idea to use keywords. These are particular phrases often used by people searching. The search engine will recognize the keywords in your text and send people to you.
Also try and get links to your site on other pages. You can submit an article to an article directory, for example, so that people can click a link in the article's text and be sent to your site. Link exchanges are also popular. The more links there are sending people to you from different places online, the better for your site's visibility.
Teaching Reiki can be a very good business if you market properly. Look into SEO and see how you can improve your web marketing, so you can reach as many people as possible.
by: Felicia Ransome-Stoute
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