subject: Small Business: Choosing A Domain Name Effectively [print this page]

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Choosing a Domain Name In this article you will learn how to choose an effective and memorable domain name and learn how you can actually increase traffic by using an old, expired domain name. Times wasting so lets get started In the physical world, you can distinguish a business

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because of its structure, window displays, or signs. You can

tell that a bank is a bank, or a clothing store is indeed a

clothing store.

In the Internet, however, it is an entirely different story

altogether. Your domain name is the only clue to your online

business. You do not have visual clues: no location, no

look, and no store design. Instead, users have to type in a

word or a set of words to reach your site. Your prospective

visitor has no way of knowing what your site is all about

until he/she finds it and reads its contents. Who can ever

tell that Amazon.com sells books? Or that Excite is a search

engine?

Your domain name can spell your success on the Internet. A

good domain name is the best asset you can ever have. It can

make your business stand out in the crowd, or just float

aimlessly in space.

The need to provide immediate clues to an online business

led to the prevalence of generic domain names. Generic names

instantly provide the user with an idea of what a business

is all about, what to expect and look for in a site. For

instance, Etoys.com is a toy store.

The temptation of the generic name has been so powerful;

that some companies even paid ridiculously high prices to

get the name they want. The domains Loans.com and Wines.com

were both bought for $3 million each. Telephone.com was

acquired for $1.75 million, while Bingo.com sold for $1.1

million.

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However, generic names do not necessarily create the "buzz"

that you'd like surrounding your website. Branding has

always been about proper names: McDonald's did not name

their store Hamburger. Hertz is not called Car Rental. FedEx

is not Mail Carrier. Kodak is not Photographs. Microsoft is

not Computer Software.

For better branding results, your domain name should be

memorable and easy to remember. Remember the following tips

when creating a domain name.

Small Business: Choosing A Domain Name Effectively

By: Martin Richardson

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