subject: How A Chiropractic Business Can Benefit From Social Media [print this page] Like other small business professionals, many chiropractors are interested in social media. Social media can help you to build relationships with colleagues, and to promote your chiropractic business. And there are certainly plenty of social media "experts" who would be more than happy to advise you (for a fee, of course). But before you get swept away by the hype, read this article to learn the basics about the 3 biggest social media sites.
Facebook
Facebook was preceded in popularity by two other social media sites, Friendster and MySpace. Both of these sites are still around, as are countless less-popular imitators. If you're a teenager or the manager of a rock band, MySpace still has something to offer. Otherwise, stick with Facebook. With more than 500 million active users, it's the world's biggest social networking site.
You'll get a personal profile when you join Facebook. But you'll also want to create a Facebook page for your chiropractic business. Once your page has been created, keep it updated with news items and upcoming events that will be of interest to your clients. Anyone who has clicked the "Like" button on your Facebook page will be automatically notified of these updates.
Marketing on LinkedIn
If Facebook is like a neighborhood bar, a place where people go to have fun, LinkedIn is a networking mixer where people make valuable contacts. You can use it to connect with other chiropractors, and with people in related fields. For example, you might connect with medical doctors on LinkedIn as a first step toward getting referrals.
Twitter Marketing
Twitter is something like a cross between a blog and an instant messaging program. As with text messages, you can send a tweet to a specific person. But you can also broadcast your thoughts to everyone who is following your Twitter account. Twitter can be a good way to drive traffic to your chiropractic business website. For example, you can use Twitter to notify your followers whenever you have written a new blog post. You can also integrate Twitter with Facebook and LinkedIn, so that your tweets are automatically added to those social networking sites.
What's the Next Step?
Although there are hundreds of social media sites, the three in this article are the most important. Instead of trying to maintain a presence on scores of social media sites, I believe you will get better results by focusing on using just a few sites to market your chiropractic business.
by: Joshua Beidler.
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