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subject: Online Business - Successful Seo Rests On Getting The Basics Right [print this page]


SEO happens to be one of the most widely used form of marketing. There are millions of sites on the Internet and the search engines do a great job in indexing all those sites and giving users relevant information. Optimizing your site for the search engines increases the likelihood of your targeted niche finding your site. The SEO tips in this article are important to remember as you design and update your site.

Like anything in IM, it needs to be done the right way, but you can learn how to correctly do SEO and begin to build your way to the top of page one in the SERPS. There are a few things that you need to keep in mind though, and in this article we will be discussing these tips.

You will always need to have the best quality content you can manage to get, unique and high quality. Content will always be king in the online world, so your site needs to have articles that are not only useful to the visitors but are also unique for the search engines.

In some of your pages, don't overdo it, but you can bold or italicize your keywords/tags in your content. That is just something that will help you, everything contributes something, and it's not used on a lot of websites, either. It seems search engines will add a little more SEO weight to these words. Never do too much with SEO, like overdoing it, because that is always viewed as something that is not good. So just a few times and that will help you out. And be sure to use h1 and h2 tags along with your primary and secondary keywords and phrases. They'll become more valuable and relevant for the search engines in terms of optimization. what you'll also be doing is optimizing each page for its own primary keyword/phrase plus some additional secondary keywords.

Your aim should be to make it easy and simple for the search engines to index all pages of your site. Be sure to use links that are text in nature. Search engine bots prefer text for links, so be sure to accommodate them. What you're trying to do here is to give search engines the exact road map to discovering your site's pages easily. In conclusion, search engine optimization can be seen as a strong skill that allows you to get high quality traffic on targeted topics. It's critically important to choose the best and right keywords, and do make sure you don't use Flash anywhere. There are other benefits for doing SEO, such as being looked upon like you're an authority site, plus you'll be building trust and credibility.

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by: Hazel Knox.




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