subject: Enhancing The Reach Of Your Business Site [print this page] Having a website can be a tough responsibility. Once you finally have one up and running, it is only the beginning of more things to come. There are many things that come along with the task of running a website and one of them is making sure you encounter continuous traffic coming into your site. Keep in mind that your website is only going to produce valuable results if you already have a steady stream of traffic coming in. So you need to consider things carefully. Before you go off paying huge amounts to make your website work, why don't you consider this free advice first:First off, make sure your website appears on all search engines. By all we mean, every search engine there is on the World Wide Web. It's not just Google and Yahoo which you should consider. While the others may not be that popular, getting your website to appear on them would not hurt you. Plus you never know the kind of people you might get out of being visible on these search engines. Most website submission processes in search engines are free anyway, so take a shot and take advantage of this.You can also explore social bookmarking. This is a fast and convenient way of populating your website across different target markets. The good thing about social bookmarking is that you only have to register for an account and then go ahead and enjoy the rest of the site's benefits. But the crucial thing here is to remember to update your website copy. You have to make your copy stand out and make sure that you always keep your information updated.Press releases are also a great way of keeping people coming into your site. This works by submitting your press release to various media online. There is a healthy mix of free and paid press release distribution sites online. The great thing about press releases is that they offer you a way of creating news about your website and keeping people updated with your company's information.Then of course, unleash the power of social networking. These days, almost everyone can be found on Facebook. The site is free anyway so you can also use it to your advantage by sharing media files about your website among your networks. If your content is creative enough, you would also get shared among their own networks and thus create a free viral marketing campaign for you. Ads can also be made through Facebook.
Enhancing The Reach Of Your Business Site
By: Cedric Welsch
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