subject: Using Call-To-Action In Your Business Website [print this page] Internet business marketing is an effective but time consuming technique for online business promotion. Constant monitoring and improvement is required in your online promotional campaigns in order to ensure maximisation of your efforts and naturally you want to have a good return on your efforts and investments.
This can sometimes be easier said than done, however it is possible to achieve if you are able to convince your target audience to take some positive action following your ad campaign in Google, landing page promotion, or web squeeze promotion tactics on your main site. Today's post discusses the importance of a Call-to-Action' function in your website to help you get results from your internet traffic.
Call-to-Action on your website
A good internet business website should have a clear objective and strategy for attracting prospective customers. All of the content should definitively be written and promoted with the intent of bringing customers to an end goal on your website.
Consider this, if you have spend time or money (in most case both) to obtain traffic and if you are able to drive traffic to your website, then you must want those visitors to take some action which not only will benefit them but you also.
It is amazing how such a small point can become such a major problem to many internet business online, who simple forget that a website in itself does not bring sales, nor does all the traffic generation in the world. Instead it is that definitive, quietly understated, subliminal call to action message embedded on your site that turns a website into an internet business website that does real business sales.
The action does not have to be drastic or flashy, it can be simply subscribing to your website, signing up, purchase via a button or it can just be the wording of your webcopy, in any case these things need to be your irrestible voice to a potential client. Your call to action should woo your potential customers by appealling to their personality, pain/ problem.
It should not be sales patter or business speak necessarily as many people find that off putting, but if it can get them identifying with your product or services as well as feeling an overwhelming need to take some action then you know you have done a good job.
Call to actions should always have a proper function for both your own business and that of your end purchaser, it is therefore important that each individual page of your site have a clear call to action function set out from the beginning.
How to approach call to action in content development
You should always atempt to boost any advertising you do with supporting content call to actions, even if you do not use ads you should ensure your web copy for each page uses them. This is a key mistake many companies make and it cost them dearly in lost revuenue.
Your homepage should be optimised to a single set of call to actions, do not try to have call to actions for lots of different products or services as this will only serve to negatively impact your efforts. Once you have decided what these are you need to write your webcopy from the perspective of your typical customer.
Do not assume anything in the copy, do not do a sales pitch allow the copy to be a thread with a sharp concise opening to capture attention and then unfold. Each paragraph should make a call to action statement toward the end goal and the final paragraph should be where you make your invisible close call to action.
The keywords which a user will look for must be incorporated throughout the content on the page. Basic rules for Search Engine Optimisation should be used. If you have not researched your keywords properly then try Google's keyword tool to help you.
You should also structure the information given on the website by strategically using navigation links from your homepage to redirect visitors to the page which is relevant to them. This redirect is indirectly a call to action as it is making your visitor get involved with your site by compelling them to click the link to get the right information. A call to action really only works if the potential customer is interacting with your internet business site and each page should have an objective which prompts users for further action.
Search engine techniques for Call-to-Action
An action' can be generated right from when a potential customer clicks a url and follows your webpage from a search engine result. The description tag' which describes your page in search engine results can be used to encourage click-throughs by using popular keywords in the description.
You can also put your special offers and unique selling proposition (USP) in your site page description tag which can be used to prompt potential customers to go for instant subscription or purchases that you may have discounted for example. If you use WordPress for your site this can also be done by using the excerpt displayed on the category pages.
Promotional tools and call-to-action
If you are doing article marketing you can get targeted traffic visits for your website. You can use a compelling call to action that directly relates to the individual article you have posted. The other option is to link to an internal (specific) page on your website that the reader would be most interested in related to the article (use a backlink) once back at your site on the specific page a full blown call to action can ensue on that landing page.
Call-to-Action in Newsletters' or Email' refers to the response which you wring from your potential target audience. Their response can be in the form of feedback, an RSVP to any event or similar actions. The content in the message must explicitly mention what action you expect them to take i.e. click here for your FREE report'.
As you can see from the above tips call to action's are very important and should be an integral part of your internet business strategy. Online promotions follow a pull strategy by attracting customers to your products and inducing their desire to make a purchase. Desire is no good if it is not converted into action. A Call-to-Action' function is an explicit way of converting the desire of customers into final action and hence achieving the ultimate objective of generating sales for your internet business.
Using Call-To-Action In Your Business Website
By: Dee
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