subject: Outsourcing your Business Blog [print this page] Whether you've been marketing your business on the web for years or you are just starting out and recognize that web marketing will greatly contribute to your business success, there's one thing that's key to keeping your company name on people's minds: keeping a blog. With a blog, you'll be able to keep fresh content on your website which adds values for site visitors and draws in the search engine spiders.
What many business owners find - those whose companies are well-established as well as those who are just starting out - is that it takes time to keep a website up to date. They also find that keeping a blog can take a chunk of time out of their day, time that could be used for any number of other activities from taking client calls to checking on production to making sure that the bills are getting paid. Often, despite their best intentions, business owners give up on posting to their blog whether they just give it up all at once or let their posts trickle off slowly.
All of a sudden, even though you know that you should keep a blog for your business, you'll find that it slips off of your priority list and on to your list of things to do. And then you'll find that it slips to that part of the list where things just stay either forever or until everything else on the list is something .
There's a good way of avoiding the problem, however: hire a professional blogger to write the blog for your business.
Why would you hire a professional blogger? Well, to begin with, when you're working with someone who operates a business dedicated to blogging that is staffed by trained bloggers, you'll know that the person writing your blog knows the tips, tools and techniques that will draw attention to your blog. Not only will you be able to benefit from the blogger's experience, but you won't have to spend time learning the techniques or writing the posts.
While those are, in themselves, great benefits, the list doesn't stop there. When you contract with a blogging company, you'll know what you're getting. If you hire a blogger who will post to your blog daily, you can be sure that there will be fresh content added to your site each day. If you hire someone to post five times a week, you'll have five posts each week. A professional blogger makes a commitment to you, a commitment that the job will be done.
As a result, you get all of the benefits that come with having a blog for your business - increased site traffic, incoming links to your website and a relationship with current and prospective customers - without any of the hassle. You don't have to worry about days without posts, coming up with content or staying on top of all of the latest tips and tools that bloggers use to get their work noticed. In no time, you'll find yourself reaping the rewards of a well-written blog.
Outsourcing your Business Blog
By: JC Schwartz
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