subject: Upgrading Your Business Card To Meet The Times [print this page] Life has gotten a great deal busier and as a result more people are on the go now then ever before. When the times change you need to make sure that you're updating your advertising strategies to meet the current needs of your customers.
In the past no company owner would be caught without a promotional business card in their pocket to pass along at the restaurant table or when speaking to a neighboring business owner. Nevertheless business cards aren't as productive as they once was; as a matter of fact they are no longer very effective at all. Paper business cards tend to merely get grouped in with the millions of papers that crush your customers daily. Having too many business cards can be a real mess and even when you are looking for contact information from a specific company that you know you have a card for it can be daunting if not impossible to locate it when you need it.
Now it may seem to you that there's no answer to this problem, after all, when you meet someone and make that contact you want to send them off with a reminder of your contact and a means to make contact with you again in the future. This means finding a more modern way to send them off with your company information in a way that can be kept handy until they're ready to contact you again days, months, or even years later.
So you may perhaps be asking yourself what product could possibly serve this purpose for your company. Well, the answer is actually a simple one. marketing magnets can be designed as a business card but can help you to keep that message fresh, handy, and on everyones mind. It's important to realize that long after a business card has been lost or forgotten about a promotional magnet will serve as a reminder of your business.
Dont believe it's true? Well head to your refrigerator or office filing cabinet and you will almost certainly see at least a couple of promotional magnets and some could possibly be from companies that you havent even been to in a while. Knowing that you are providing customers with a way to contact you well into the future should be all the reassurance you need to make the switch from traditional business cards to promotional magnets.
by: Ann Christopher
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