subject: Business with Article Publishing via SEO [print this page] Does the whole idea of Internet marketing intimidate you? Are you thinking of hiring a professional? Well, we've got great news for you. It's really not difficult to do search engine optimization (SEO) yourself you can save hundreds of dollars, and get the same results as the professionals do. You will probably get better results from highly qualified professionals, but you should definitely perform these do-it-yourself actions first. Once you've done some of this kind of work it will be easier to determine if a professional is worth his/her salt.
Basic SEO is very simple and easy all it takes is the willingness to put in the work. Once you know the ropes, it's not that difficult though it can be time consuming. The content of your website the focus of what SEO is all about. Here are the top points to think about when you're doing it yourself.
. You will start by registering a domain name, which should reflect what your site about. Keep it short, as long as it's somehow related to your site. Being more specific can help. You could choose to name the page after one of your products or services, for example. Another method is to get a sub domain of a popular domain. This will generally help you get indexed more quickly though it will not appear quite as professional to your visitors. There is a trade of here, sub domains are quicker (and generally cheaper), but domain names are more memorable, and, in the long run, better for your indexing.
The next thing you should look at is your page's title (i.e. the HTML title tag), which is critical in letting search engines see what the page is about, and is the first item looked at by search engines to determine your relevance. You should put your most important keywords in your title tags you don't need to worry about singular or plural forms as search engines account for these changes in most cases. Whatever you do, don't call your home page Home' make the title a mini-description of the page.
The two primary meta tags aren't as important as they used to be, but the description tag is still used by some search engines to display information about your website to users and help them decide whether they've found what they are looking for. Not all search engines bother with this, though most will put some bearing on it (even if it is minuscule).
For very short descriptions the alt tag can be used. Alt tags let you describe an image or graphic file they're the pop-up descriptions that appear when you hover your mouse over a graphic, or when the graphic can't be downloaded for whatever reason.
Business with Article Publishing via SEO
By: Martin Richardson
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