subject: Business Card Ideas [print this page] An important and effective business tool for companies of any size, are business cards. Included on a typical business card is: the company name, company logo and contact information. A business card is often the first opinion a customer has of the business, and often a lasting impression. Often companies develop a friendly rivalry with competing companies to create the best business cards.
Companies want their prospects to be able to find their contact information easily, including address to be able to contact the company without difficulty. It is vital for a company to present all of the essential information on a business card but is there a limit to how much information should be displayed? How is it doable to show all the important information without becoming cluttered? Are there recommended fonts for use on a card? What are some other things to consider when designing a business card?
When placing essential information on a business card, various possibilities occur but a few common guidelines are followed. The most popular layout choice is horizontal but some businesses have picked out a vertical layout in an effort to be unique. Whether or not a horizontal or vertical layout is used, a company card should display the following information:
Name of worker
Company name
Mailing and e-mail address
Phone & fax number(s), direct line if applicable
& website information
A personal touch is added when an employee name is specified on the card, which in turn generates customer confidence. When trying to reach a more sophisticated demographic, often companies will print the job title of the employee such as 'CEO' in order to give the sense of a larger company.
The most prominent text on the business card should be the employee/individual's name and/or the business name. Typically, this text is placed in the center or in an upper corner of the card. Due to the importance of the information, the typeface used for the name(s) should be easy to read, in bold, and larger than the other text portions of the card.
Contact information and addresses are usually placed in the lower fifty percent of the card. By providing a wide variety of contact methods to clients it gives them the freedom to choose a method of contact easiest for them. Preferred methods of contact are usually listed first or are shown in a bolder font.
Another consideration when designing a business card is the target market of the company For example, when a graphic design company offers a dull, generic card to a potential client, it may result in the loss of business. The reverse is true of a company that needs to merely communicate essential contact information but has a cluttered, design-heavy card. Be sure to use creative and design elements tastefully and keep in mind the customers target market the company is trying to reach.
Final notes for business card design are: simpleness and professionalism. Some companies believe that simplistic is equal with unvarying, generic cards. In the same way, professionalism should not restrict creativity. Simplicity on a business card should translate to clear, concise, legible information; making it easy for prospective customers to contact a business for service. Business cards are regarded as professional when creative elements are used elegantly, attention to detail can be seen, and the level of quality of the card is evident to the recipient. By understanding the importance of taking remarkable care when designing a business card, companies will be able to extend the reach of their business and be successful in their quest to expand their markets.
Business Card Ideas
By: Hollis Wilder
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