subject: Etiquette For Your Facebook Business Page [print this page] It makes no difference who you are or what you're about, your business and personal Facebook pages should remain separate, no matter what. There are different standards of etiquette for both pages. However, it's certainly okay to have a Facebook friend who is also a business page fan.
Tons of business owners, even the ones who strictly forbid you from using Facebook while you're on the clock, have found the advantages of using Facebook. Some advantages are its effective selling potential and for building business relationships.
Each of your pages should contain specific content as to its purpose. Your personal page will contain personal things, such as family information and probably a little less strict with the things you say and reveal. Your business page should represent your business, not you, and should communicate well with fans verses your friends.
Below are several "should-do" and "should-not-do" things for your Business Facebook page, check it out and use it as a guide.
Should Do:
Promotion of upcoming events: Use Facebook as an announcement center, announce upcoming events, whether physical or online. You would want to be very detailed and let everyone know what is about to happen and why they should come. If you get your fans to an event, this will increase chances of interaction and will keep them coming back for more, thus generating more sales for your business.
Offer coupons: A great way to get people to take advantage or scoop out your products is to offer coupons for them or certain deals through your business. This will encourage people to buy, browse, and recommend others to your business. It's also a great way to generate new relationships.
Feedback: Your fans on Facebook may have already used your services, or maybe they haven't because of a reason. Those reasons should be heard and Facebook is a great place to be able to connect and hear their feedback. If you want to improve your store, products or other things along those lines, a great place to start is with the customer feedback. It can give you great insight on what should change and what should stay the same. It's important to let your customers be heard, and at the same time, share that you value their opinion and ideas.
Shouldn't do:
Numerous Posts: Of course, you want to keep your feed rolling and current, but flooding your Facebook with deals and promotions isn't a good idea. If you do that, it won't come across as being very personal, and more spam like. Stick with the necessities and keep it at a minimum.
Never ignore: When your fans give you feedback, embrace it. It really makes people unhappy to feel ignored or unappreciated. So be sure to ask your customers what they think, and always make an effort to say "Thank you" no matter what their opinion is. Of course, unless it's just downright dirty, just leave them alone. However, if you display that discussions are accepted, you'll be able to find out so much about what people think of your business, website and products, which will only give you more fuel to do the best you can. It can be a very pleasing process.
So there it is several tips on how to keep things separate and how to really make your business page on Facebook a profitable one.
Dawn Pigoni
Social
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