subject: Using Your Facebook Profile For Business [print this page] If you have a Facebook account for your business, what can you do to gain more followers? Your Facebook profile has a lot of power and it can help you attract more followers if you understand how to build it correctly.
Use your Facebook profile to announce business events
Do you have a large event coming up? Perhaps you are coming up on a business anniversary that you would like to announce to everyone. Your Facebook profile page gives you the perfect opportunity to do this because you can post it in your daily status update which will appear on your profile page.
What should you include on your profile page?
There is a lot of power in your profile page, much more than you probably realize. People will click on your profile page to learn about your business. What type of products do you sell? Do you have a website? What information and other things do you specialize in? Your profile page should include the following information:
Your company logo
Your current business address
Your phone number
Your website and a link to your blogs or additional sites
Depending upon the type of website you run, you will want to look at other things that will help your customers find you and connect with you online. Non-profit organizations can actually set up a donation site through Facebook where people can send in their donations online so you can use the money toward more awareness efforts.
You need to include some pictures that portray your company in a good light like doing charity events, hositng company parties like carnivals and marathons. These pictures help to establish a softer company image, which most businesses do not have the luxury of having when they are trying to build relationships with people.
This is also why you need to include information about yourself as well. Just putting your name on there with your email address will help your customers find you online when they need to talk to someone from your company. Of course this also leaves your email account open to numerous emails from people you may not be interested in talking with. Send them to the main company email where your secretary can filter them and send you the messages that pertain to you.
What else can you do to boost your Facebook page?
It's important to spend time working on getting a lot of followers that will purchase your products or stay interested in your business. To do this, you should join or start up your own discussion group. A discussion group is a great way to gain more followers as you can pose a question to them and listen to them answer the question. This allows you to get some free market research, which is more than you can often get by paying a market research company to pull up this information from your target audience. Starting a discussion group is a great way to establish your image in the industry, which will help you gain more followers on Facebook.
Use the bulletin application to post new sales and products to your customers. The bulletin is a great way to spread the word in a hurry so you can find a way to keep your customers coming back for more. The great thing about the Bulletin is that you don't need to tell each person about a new sale or product individually. The message you post on the bulletin board will be sent out to everyone. Always include a link to your website so you can boost
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