subject: Exhibition Shows Increase Business Profits [print this page] Some exhibition stands tips are in order for you prior to the next trade show you would be participating in.
At the outset, remember to have everything necessary for the event ready with you. These can range from drapery for the presentation, branded table cloths for the folding tables and other such items. Though the space provided on these tables are limited, you can still place some good promotional items on them in a neat and orderly fashion to impress visitors. Your marketing consultant or product promotion expert would be able to guide you better on this.
While attractive giveaways would enable you to pull visitors towards your stand, you need well trained staff to communicate effectively with the visitors and get them interested. You may decide to let each member of the staff explain a different aspect of your product to provide an opportunity for everybody to participate. Having somebody to just greet the visitors and a different member who can take down the contact details while a third person goes about explaining the products would be a good professional practice.
You must incentivise people who provide contact information with a promotional giveaway since they present an opportunity for future sales and should be thrifty about giving them away to casual visitors.
Trade shows are an effective medium to promote new products and they have helped many companies to garner effective sales leads. Nicely designed promotional items like branded folders and pens also play an important role in attracting visitors to your stall.
by: Jack Authors
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