subject: Corporate Identity - A Ladder To Successful Business [print this page] Lately it has become increasingly difficult to distinguish the benefits or services of a product from that of its competitors. In a business world where "every car has four wheels", it has become of primary importance to create an image or identity which will separate you from the rest and will attract more buyers.
A strong corporate identity creates a strong brand loyalty. Corporate identity is more than the logo. It is an assimilation of visual as well as behavioral aspects of an organization. For any corporation, corporate identity generally deals with four main features. First comes the actual product or services which they are trying to sell. A product which is smartly designed and packaged or a service which is carefully planned and carried out leaves indelible impressions on the consumer's mind and make him / her come back again. Secondly, the environment of your organization also matters a lot to your buyers or clients. An environment which is brimming with energy and satisfied employees will definitely rub onto your potential clients. How to spread the information about your product and market your image is the third aspect of corporate identity. Finally, the behavior of your employees, from the guard at the gate to the senior most personnel, towards the consumers decides the amount of goodwill and trust generated for your corporation. Lack of attention to even a single one of these four will render the corporate identity incomplete which can have serious repercussions to your business.
There are various other facets of corporate identity too. For example, the name of your corporation, as far as possible, should give a clear idea of what you are about. Obviously, this is not followed all the time, but an "easier to get it" name is more likely to be trusted by the consumers. The attention paid to the aesthetics of the organization should also be given due care. Some corporations don't give much importance to the visual aspect, partly due to the fact that the value derived by it cannot be quantified into an amount. But the biggest and the most reputed corporations have a striking corporate identity and an instantly recognizable visual style. This helps them to separate from the increasing clutter of various new corporations with different new products.
An efficient corporate identity has become a huge step towards a successful business. As long as there is more than one choice for your buyers, any investment towards developing your corporate identity will increase you returns.
Corporate Identity - A Ladder To Successful Business
By: makindia
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